Skip to main content
iRubric: MAMC5028: TV Commercial Analysis (CO3) rubric

iRubric: MAMC5028: TV Commercial Analysis (CO3) rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
MAMC5028: TV Commercial Analysis (CO3) 
Ad Analysis Rubric
Students will be provided TV Commercial Video Link and they are asked to analyze the particular ad on the basis of appeal and SWOT analysis which has been applied into it. They will follow the format provided and use examples for support. Below is the Guidelines for scoring an ad analysis.
Rubric Code: Q225X45
By Suru24
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric IA3: TV Commercial Analysis
Rubric for assessment of the TV Commercial Analysis.
  Excellent

5 pts

Good

4 pts

Average

3 pts

Needs Improvement

1 pts

Poor

0 pts

Intro/thesis
1 pts

The introduction provides context for audience and indicated the overall. There is a thorough discussion of the Tv's ideal audience.
Excellent

An introduction to the TV Commercial Ad is presented in a clear and concise manner. The introduction provides insight into the characteristics of the TV Commercial Ad.
Good

An introduction to the TV Commercial Ad is presented in a somewhat clear and concise manner.
Average

An introduction to the TV Commercial Ad is presented in a somewhat clear and concise manner.
Needs Improvement

There is a limited Introduction.
Poor

There is no Introduction.
Appeal Examples
1 pts

There is a thorough evaluation of the ad analyzing at least one specific Ad appeal for example Emotional, Sexual or Humor etc. The Analysis gives specific examples from the visual and explains how these features appeal to the target audience.
Excellent

Student has provided perfect analysis with inclusion of right appeal which has been used in TV Commercial and example.
Good

Student has provided analysis with inclusion of right appeal which has been used in TV Commercial but example is missing.
Average

Student has provided analysis with inclusion of appeal which has not been used in TV Commercial and example.
Needs Improvement

Student has provided analysis with inclusion of appeal which is vague and example is missing.
Poor

Student has not provided analysis with inclusion of appeal and example is also missing.
Focus
1 pts

The analysis remains focus on the main point of Advertisement. (The ad is good or bad). The analysis offers one change to improve the ad's appeal.
Excellent

The analysis remains focus on the main point of Advertisement. The analysis offers more than two change to improve the ad's appeal.
Good

The analysis remains focus most of the time on the main point of Advertisement. The analysis offers two change to improve the ad's appeal.
Average

The analysis remains focus most of the time on the main point of Advertisement but was diverted at many places. The analysis offer one change to improve the ad's appeal.
Needs Improvement

The analysis remains diverted most of the time on the main point of Advertisement. The analysis offer one change to improve the ad's appeal but it is vague.
Poor

The analysis remains diverted most of the time on the main point of Advertisement and was unable to offer any change to improve the ad's appeal.
Grammar/syntax/ Punctuation
1 pts

Spelling, Grammar, Punctuation
Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains very few grammatical, punctuation, and spelling errors.
Average

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Poor

The presentation contains many grammatical, punctuation, and spelling errors.
SWOT Analysis
1 pts

Strength
Weakness
Opportunity
Threat
Excellent

SWOT Analysis contains more than 5 points for each quadrant. A paragraph is provided for each point explaining their inclusion.
Good

SWOT Analysis contains 4 points for each quadrant. Explanation is provided for each point explaining their inclusion.
Average

SWOT Analysis contains less than 3 points for each quadrant.
Needs Improvement

SWOT Analysis contains less than 2 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion.
Poor

SWOT Analysis contains less than 1 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion.




Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16