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iRubric: 311 Business Plan Grading Rubric Week 6
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311 Business Plan Grading Rubric Week 6
Business Plan Grading Rubric Week 6
Business Plan Assignment.
Rubric Code:
PXCB7C5
By
jdovel
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Graduate
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Business Plan Rubric
Poor /Lacking Info
2.5 pts
Sufficient
3 pts
Proficient
3.5 pts
Advanced
4 pts
Location or proposed location
Poor /Lacking Info
Location is not mentioned or adequately addressed to the point it will impact the business plan execution.
Sufficient
Several important elements of your location/proposed location are clearly defined are missing. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Proficient
1-2 important elements of your location/proposed location are clearly defined are missing. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Advanced
All important elements of your location/proposed location are clearly defined. Elements include but are not limited to location, parking, proximity to transportation networks, building/location type, nearby facilities, and traffic count.
Distribution channels
Poor /Lacking Info
The plan lacks a useable explanation of how the products or services will be distributed.
Sufficient
The distribution channel(s) are explanation is missing several elements or does not align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
Proficient
The distribution channel(s) are explanation is missing 1-2 elements or does not align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
Advanced
The distribution channel(s) are fully explained and align with all previous sections of the business plan. Examples of channels include retail, direct sales, ecommerce, wholesale, inside sales force, outside sales representatives, and OEMs.
12-month sales forecast
Poor /Lacking Info
The sales forecast is not present or is not understandable.
Sufficient
Several problems with the following: Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
Proficient
1-2 problems with the following: Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
Advanced
Includes a detailed 12 month sales forecast to include sensitivity analysis. The analysis at minimum should include a best case and worst case scenario. It also should tie to the other portions of the business plan.
The Five Ps
Poor /Lacking Info
The 5 Ps of marketing are not properly addressed or the sections are skipped.
Sufficient
Several problems exist
Proficient
1-2 problems exist
Advanced
The 5 Ps of marketing are exceptionally addressed within the marketing plan. The plan synthesizes the 5 Ps to address a specific market.
Mechanics
Poor /Lacking Info
Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient
Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient
Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced
No writing mechanics errors; writing style is easy for reader to follow.
Subjects:
Business
Types:
Project
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