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iRubric: Market a Drink - 4 P's of Marketing rubric

iRubric: Market a Drink - 4 P's of Marketing rubric

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Market a Drink - 4 P's of Marketing 
The students will create a Poster Board to show their understanding of the 4Ps of marketing. Specifically, they will be marketing a new drink.
Rubric Code: PXBBA38
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric 4 Ps or Marketing
Market a Drink: Use https://piktochart.com/formats/posters/
 

Advanced

100 pts


Proficient

85 pts

Price

Made recommendation based on competitor's pricing strategies

100

Basic plus contains a graphic of price per unit.
85

Poster analyzes the price, including competitors prices, and shows the cost per unit and margin.
Place

Suggested involved deciding how to get the product into the hands of the consumer

100

Basic plus designs a unique shelf display.
85

Takes pictures of at least 5 creative soda displays. Analyzes each for effectiveness.
Promotion

Ideas are creative, authentic, and cohesive.

100

Basic plus storyboards a commercial, customer use story, or video.
85

Has a cohesive marketing plan including name, appropriate logo design, and ideas for different types of promotion.
Product

Prove you are the BEST.

100

Basic plus three designs were created, and the best design was then improved.
85

The product is well designed and evidence of prototype.
Presentation

Impress me!

100

Basic plus the team is able to answer questions showing basic knowledge.
85

Print and laminate poster. Describes each section of the 4 P's of marketing.



Keywords:
  • Marketing







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