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iRubric: Aristotilian rhetorical appeal commercial rubric
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Aristotilian rhetorical appeal commercial
Aristotilian rhetorical appeal commercial
The studio has tasked your team with creating a 30 to 60 second commercial. The purpose of this project is to advertise your teams mock product. Brainstorm an idea, create a script or storyboard, execute the filming, and edit a 30 to 60 sec commercial. Your commercial must be entertaining and get people interested in your product and must be accompanied by an explanation of how your team incorporated Aristotle's rhetorical appeals. Good Luck!
Rubric Code:
PXA2CX6
By
gure2485
Ready to use
Public Rubric
Subject:
Humanities
Type:
Assessment
Grade Levels:
9-12
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Desktop Mode
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Project Components
Developing
5 pts
Competent
7.5 pts
Exemplary
10 pts
Project Criteria/ Plan
Developing
Under developed plan with little detail. Little or no information was included in the project criteria. Little or no research was performed.
Competent
Some planning was used. Project criteria was complete. Some research performed.
Exemplary
Project Criteria included a very detailed plan. Extensive research was performed.
Script/ Story Boards
Developing
Script/ story boards were incomplete or not complete.
Competent
Script/ story boards were complete and showed some planning.
Exemplary
Script/ story boards were used to effectively make a detailed plan. Students planned more than the required shots.
Rhetorical Appeals
Developing
Advertisement failed to adequately incorporate any of the appeals.
Competent
Advertisement incorporates the basic appeals, however the overall effect was not persuasive.
Exemplary
Advertisement adequately incorporates all of the appeals and effectively persuades with an obvious awareness of the audience and the advertising goal.
Advertisement
Developing
Students did not effectively advertise to the selected target market. Idea was not clear or off track.
Competent
Students created a well done advertisement that communicates the product in a clear and effective way.
Exemplary
Students created an excellent commercial that advertises the product clearly. The commercial stands out as memorable and entertaining.
Team Work
Developing
Did not work together as a team.
Competent
Worked well as a team.
Exemplary
Exemplified an excellent shared team effort, where each team member did the required work or more.
Subjects:
Humanities
Vocational
Types:
Assessment
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