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iRubric: COMPARE/CONTRAST Commercials from the 50s & 60s to present rubric

iRubric: COMPARE/CONTRAST Commercials from the 50s & 60s to present rubric

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COMPARE/CONTRAST Commercials from the 50s & 60s to present 
COMPARE/CONTRAST FREAK THE MIGHTY AND THE MIGHTY
You are to write a four paragraph essay in which you compare/contrast commercials from the 50s & 60s with present day commercials. Your essay should include an introduction, 2 body paragraphs, and a conclusion. Your 2 body paragraphs should consist of one paragraph that discusses the similarities between the commercials and one paragraph that discusses the differences between the commercials.
Rubric Code: PX888C7
By ctorressmithe
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric COMPARE/CONTRAST ESSAY
  Excellent - 4

(N/A)

Good - 3

(N/A)

Fair - 2

(N/A)

Poor - 1

(N/A)

Not Scorable-0

(N/A)

INTRODUCTORY PARAGRAPH

Excellent - 4

Introductory paragraph introduces the topic of the essay and clearly states the content to be discussed in each body paragraph.
AND
Introduction contains a minimum of 8-10 sentences written at the appropriate grade level.
Good - 3

Introductory paragraph introduces the topic of the essay and clearly states the content to be discussed in each body paragraph.
AND
Introduction contains a minimum of 6-8 sentences written at the appropriate grade level.
Fair - 2

Introductory paragraph introduces the topic of the essay but does not clearly state the content to be discussed in each body paragraph.
AND
Introduction contains a minimum of 6-8 sentences written at the appropriate grade level.
Poor - 1

Introductory paragraph fails to introduce the topic of the essay.
OR
The content to be discussed in each body paragraph is non-existent and/or inaccurate.

Introduction contains only 4-6 sentences written at the appropriate grade level.
Not Scorable-0

Introductory paragraph does not introduce the topic of the essay and/or the introductory paragraph does not state any of the content to be discussed in each body paragraph.
OR
Essay is unreadable due to too many errors.
OR
Essay was not completed or essay was not turned in.
CONTENT OF BODY PARAGRAPHS

Excellent - 4

ALL information contained in the four body paragraphs of the essay is accurate based on any reasonable interpretation of the commercials.
AND
Each body paragraph is constructed around only ONE MAIN IDEA.
AND
The four body paragraphs discuss exactly two similarities and two differences.
Good - 3

95-99% of the information contained in the four body paragraphs of the essay is accurate based on any reasonable interpretation of the commercials.
AND
Each body paragraph is constructed around only ONE MAIN IDEA.
AND
The four body paragraphs discuss exactly two similarities and two differences.
Fair - 2

85-94% of the information contained in the four body paragraphs of the essay is accurate based on any reasonable interpretation of the commercials.
OR
Any single body paragraph is constructed around more than ONE MAIN IDEA.
OR
The four body paragraphs discuss more than two similarities and two differences.
Poor - 1

80- 84% of the information contained in the four body paragraphs of the essay is accurate based on any reasonable interpretation of the commercials.
OR
More than one body paragraph is constructed around more than ONE MAIN IDEA.
OR
Body paragraphs discuss more than a total of 5 similarities and differences.
Not Scorable-0

Less than 80% of the information contained in the four body paragraphs of the essay is accurate based on any reasonable interpretation of the commercials.
OR
There are less than three body paragraphs to your essay.
CONCLUSION

Excellent - 4

The thesis statement of the essay is paraphrased in the concluding paragraph.
AND
A very brief summary of the body paragraphs is included in the conclusion.
AND
Conclusion includes one or two sentences that articulate the author's opinion without using an "I'" statement.
Good - 3

The thesis statement of the essay is paraphrased in the concluding paragraph.
AND
Conclusion includes one or two sentences that articulate the author's opinion without using an "I'" statement.
Fair - 2

The thesis statement in the essay is included but not paraphrased from the introductory paragraph.
OR
Conclusion includes one or two sentences that articulate the author's opinion while using an "I" statement.
Poor - 1

NEW INFORMATION is presented in the conclusion that has not been previously covered in the essay.
OR
Conclusion does not include the author's opinion.
Not Scorable-0

CONCLUSION is non-existent and/or cannot be scored under any of the other categories in this row.
SPELLING/PUNCTUATION/GRAMMAR

Excellent - 4

Essay has no more than 5 mistakes in spelling, punctuation, or grammar.
Good - 3

Essay has between 6-10 mistakes in spelling, punctuation, or grammar.
Fair - 2

Essay has between 11-15 mistakes in spelling, punctuation, or grammar.
Poor - 1

Essay has between 16-30 mistakes in spelling, punctuation, or grammar.
Not Scorable-0

Essay has more than 30 mistakes in spelling, punctuation, or grammar.
USE OF TRANSITIONS

Excellent - 4

The essay moves smoothly from one idea to the next
AND
The writer uses comparison and contrast transition words to show relationships between ideas.
AND
The writer uses a variety of transitions.
Good - 3

The essay moves from one idea to the next, but there is little variety.
AND
The writer uses comparison and contrast transition words to show relationships between ideas.
Fair - 2

Some transitions work well; but connections between other ideas are fuzzy.
Poor - 1

The transitions between ideas are unclear.
Not Scorable-0

The transitions between ideas are nonexistent.



Keywords:
  • Compare/Contrast Essay



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