iRubric: Online Social Media Portfolio Rubric

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Online Social Media Portfolio Rubric Online Portfolio Rubric This is the second part of your Social Media Project and is worth 60 points. 40 points will be determined from your planning worksheet. Rubric Code: P23C348 By tlwilliamson07 Ready to use Public Rubric Subject: Vocational Type: ePortfolio Grade Levels: Undergraduate

Online Portfolio
	Fair 5 pts	Good 10 pts	Excellent 20 pts
Content	Fair The online portfolio has minimal content (less than 5 posts). Content is not related to the profession and or is unprofessional.	Good The online portfolio has been built through regularly posting. Post are weekly and there are at least 10 professional posts.	Excellent The online portfolio has been built with frequent posting. Post are weekly and there are at least 15 professional posts.
Engagement	Fair The online portfolio is cluttered and hard to navigate. Post are not regular and engagement is low.	Good The online portfolio was a little disorganized. Content and posts were not deliberately timed, engagement is moderate. Posts lack variety.	Excellent The online portfolio created high levels of engagement. Post are varied and creative. Posts are timed and posted at intervals that create the most impact.
Professional Branding	Fair The online portfolio does not have convey the intended brand.	Good The imagery and all most content conveys the intended brand.	Excellent Imagery and all content is consistent. It conveys the intended brand and attracts a specific clientele.