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iRubric: COMMERCIAL - IMOVIE Project rubric

iRubric: COMMERCIAL - IMOVIE Project rubric

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COMMERCIAL - IMOVIE Project 
COMMERCIAL - IMOVIE Project
Students will use IMOVIE to produce a commercial for one of the elective courses offered at W.M.S.
Rubric Code: NXAABCA
By pth1311
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 6-8

Powered by iRubric IMOVIE PROJECT
Expectations for the completion of a commercial
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Use of IMOVIE

Poor

IMOVIE cannot be followed. The project is put together so poorly, the audience cannot understand what the creator was trying to convey. The movie used the time allotted for this project wisely.
Fair

IMOVIE is not used very well. Transitions and editing make the video very hard to understand or follow. The movie is within the correct time limits.
Good

IMOVIE is used correctly. Students are able to create a basic production. The audience is able to follow along and understand the movie with little trouble. The movie is within the correct time limits.
Excellent

IMOVIE is used correctly and effectively. Students are able to clip video and use proper effects so as to not take away from the information conveyed. The movie used the time allotted for this project wisely.
Audio

Poor

Movie has no
sound.
Fair

Movie has only
music. Audio
levels are too
low or too loud.
Good

Movie includes
voice and
music. Audio
levels are too
low or too loud.
Excellent

Movie includes
voice and
music. Audio
levels are just
right.
Content

Poor

Content and/or images do not apply to the overall project and is presented in a manner which the audience cannot follow. The commercial's message is basically lost or vaguely recognizable.
Fair

Content and images lack relevance and tends to jump around making it very difficult to follow. At some points the commercial's message is evident, but at other times...the message is not understandable.
Good

Most content and images are relevant and presented in a logical order which makes it easily understandable. The commercial's message is mostly clear to the audience.
Excellent

All content and images are relevant and presented in a logical order which makes it easily understandable. The commercial's message is VERY CLEAR to the audience.
Filming

Poor

Poor quality - segments are shaky and sometime difficult to see.
Fair

Average quality - most segments are in focus, but some of the clips do not apply to the subject being presented.
Good

Good quality - all segments are in focus, and most clips apply to the subject being presented.
Excellent

Excellent quality - all segments are in focus, and all of the clips apply to the subject being presented.
Storyboard Planning

Poor

No storyboard
Fair

Storyboard not
completed.
Good

Completed
storyboard with
at least two of
the following:
statement of
purpose, script,
and storyboard
of the video
“clips”.
Excellent

Completed
detailed
storyboard with
all of the
following:
statement of
purpose, script,
and storyboard
of the video
“clips”.
Titles and Transitions

Poor

No titles or transitions used.
Fair

Attempts to use
titles and/or
transitions, but
they detract
from the video.
Good

Titles and/or
transitions do
not detract from
the video.
Excellent

Titles and/or
transitions
enhance the
video.



Keywords:
  • Communications



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