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iRubric: ALAB Television Commercial Project rubric

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ALAB Television Commercial Project Television Commercial Project Rubric Code: NXA9B3C By zisal17 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

ALAB Television Commercial Project
	Below Standard 1 pts	Meeting Standard 2 pts	Exceeding Standard 3 pts
Organization	Below Standard Info was unorganized in the delivery of this presentaiton. The order was unclear and confusing.	Meeting Standard Info was organized in the delivery of the presentation. The order was somewhat clear. For the most part it was not confusing to follow.	Exceeding Standard Info was extremely organized in the delivery of this presentation. The order of the presentation was clear and easy to follow.
Creativity	Below Standard There is little evidence of creativity in the project. The students do not seem to have used much imagination.	Meeting Standard The ad contains a few creative details. The students have tried to use their imagination.	Exceeding Standard The ad contains many creative details that contribute to the viewer's enjoyment. The students have really used their imagination.
Language & Delivery	Below Standard Actors used pronunciation and/or body language that detracted from the presentation and did not support the topic... Actors did not make appropriate use of intonation/body langauge; audience's attention showed disinterest	Meeting Standard Actors used sentence pronunciation and/or body language that was mostly appropriate in supporting the topic... Actors made somewhat correct use of intonation/body langauge; and, kept the audience's attention for the most part.	Exceeding Standard Actors used sentence pronunciation and/or body language that was appropriate in supporting the topic... Actors made excellent use of intonation/body langauge; and, kept the attention of the audience the whole time.
Target Audience	Below Standard No specific audience addressed.	Meeting Standard Obvious audience targeted for commercial.	Exceeding Standard Audience is obvious and approach exceeds expectations.
Overall effectiveness	Below Standard Ad was ineffective/not persuasive and actors/audience were unenthusiastic; the purpose for the commercial was not achieved.	Meeting Standard Ad was somewhat effective/persuasive and actors/audience were enthusiastic. The purpose of the commercial was mainly achieved.	Exceeding Standard Ad was very effective/persuasive and actors/audience were especially enthusiastic; and, the purpose of the presentation was achieved.
Total Score