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iRubric: Yearbook-Marketing Interview rubric

iRubric: Yearbook-Marketing Interview rubric

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Yearbook-Marketing Interview built by tina_pulley

Rubric Code: NX9WA2W
This rubric will be used to evaluate marketing knowledge. The total category amount will be multiplied by five.
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Keywords: (None)
Categories: Subjects: Journalism  
Types: Assessment  
Grade Levels: 9-12

Powered by iRubric Marketing Drill
This rubric measures the extent to which the marketing plan has been performed.
  Needs Improvement
2 pts Does not meet requirements
Average
4 pts Acceptably meets requirements
Excellent
5 pts Exceptional performance
Body Language
Students will be assessed based on effective body language
Needs Improvement

No eye contact


No physical gesture


Slumping


Not serious
Average

Some eye contract


Weak hanshake and gestures


Straight
Excellent

Constant Eye Contact
Inviting gestures


Firm, confident handshake

Confident; upright

Professional
Delivery
Students will be assessed on knowledge of the necessary marketing compononent
Needs Improvement

Reads straight from the flyer

Non-enthusiastic
Average

Somewhat reads from the flyer

Pleasant

Attempts to sell Pine Lake as a large charter school
Excellent

Uses the flyer as a guide not a means to share info

Enthusiastic

Shares we sold out of yearbooks last year

Have already sold over 50% of our goal of 1300
Business Ad Awareness
General Ad Knowledge
Needs Improvement

Unaware of pricing

Forgets to sell Pine Lake as a charter school with students from all over the area

Unaware of how businesses create ads
Average

Forgets some of the pricing

Encourages business to pay and create online

Uses the book as an example

Emphasizes the website
Excellent

Aware of pricing and sizes

Encourages business to create artwork and pay online

Uses last year's yearbook as an example of our work

Emphasizes the website
Contract
Contract Knowledge
Needs Improvement

Unaware the business receives the white copy

Unaware of how the contract is completed
Average

Mostly aware of how the contract is completed
Excellent

Completely aware of how the contract is completed



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