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iRubric: Media Rubric: TV Commercial Analysis

iRubric: Media Rubric: TV Commercial Analysis

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Media Rubric: TV Commercial Analysis 
Media Rubric: TV Commercial Analysis
Students select a TV commercials of their choice. Based on their findings, students write out and orally present an analysis demonstrating their critical thinking and communication skills using the Media Triangle.
Rubric Code: NX88B64
By lynnlourie
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Media: Analysis
Analyze Television and Print Media
  Level 1 (50-59%)

(N/A)

Level 2 (60-69%)

(N/A)

Level 3 (70-79%)

(N/A)

Level 4 (80-100%)

(N/A)

Audience

K / U = ___ / 20 Marks
Level 1 (50-59%)

Student is unable to clearly identify the target audience.
Student does not give support for their opinion.
Level 2 (60-69%)

Student is able to somewhat identify the target audience and provide some support for their opinion.
Level 3 (70-79%)

Student is able to sufficiently identify the target audience and provide considerable support for their opinion.
Level 4 (80-100%)

Student is able to clearly identify the target audience with with an abundance of support for their opinion.
Purpose / Analysis

T/I = ___ / 40 Marks
Level 1 (50-59%)

Student is unable to clearly identify and explain the purpose of the media piece and the techniques used by the advertiser.

Student is limited in demonstrating critical thinking skills.
Level 2 (60-69%)

Student has somewhat identified and explained the purpose of the media piece and the techniques used by the advertiser.

Student has demonstrated some critical thinking skills.
Level 3 (70-79%)

Student has clearly identified and effectively explained the purpose of the media piece and the techniques used by the advertiser.

Student has effectively demonstrated critical thinking skills.
Level 4 (80-100%)

Student has thoroughly identified and effectively explained the purpose of the media piece and the techniques used by the advertiser.

Student has demonstrated critical thinking skills with a high degree of effectiveness.
Oral Language Conventions

A = ___ / 20 Marks
Level 1 (50-59%)

Student has limited use of language and tone displayed throughout the presentation.

There is a limited application of language conventions and errors interfere with comprehension.
Level 2 (60-69%)

Student has some use of language and tone displayed throughout the presentation.

There is a moderate application of language conventions and errors somewhat interfere with comprehension.
Level 3 (70-79%)

Student has considerable use of language and tone displayed throughout the presentation.
There is considerable application of language conventions and errors that do not interfere with comprehension.
Level 4 (80-100%)

Student has a thorough use of language and tone displayed throughout the presentation
There is an impressive application of language conventions and any errors do not interfere with comprehension.
Organization

C = ___ / 20 Marks
Level 1 (50-59%)

Limited evidence of planning ideas to form a well-constructed paragraph.
Paragraph does not have sentence variety and lacks logical sequence.
Errors are obscure or detract from the clarity and coherency of the paragraph.
Level 2 (60-69%)

Adequate evidence of planning ideas to form a well-constructed paragraph.
Paragraph has little sentence variety and has a somewhat logical sequence.
Some errors may be obscure or detract from the clarity and coherency of the paragraph.
Level 3 (70-79%)

Appropriate evidence of planning ideas to form a well-constructed paragraph.
Paragraph has some sentence variety and has mostly a logical sequence.
Errors do not detract from the clarity and coherency of the paragraph.
Level 4 (80-100%)

Thorough evidence of planning ideas to form a well-constructed paragraph.
Paragraph has excellent sentence variety and has a logical sequence.
Only minor errors; there is clarity and coherency in the paragraph.



Keywords:
  • Media Literacy, TV Commercial/Print Advertising Analysis, English


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