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iRubric: Social Media Campaign rubric

iRubric: Social Media Campaign rubric

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Social Media Campaign 
Social Media Marketing plan
You are assigned the role of social media marketing specialist so you have to propose a social media marketing plan based on the goals and objectives for public education and safety.
Rubric Code: N2X8XAC
By lbohack
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Public Service Wellness Campaign
Specific Issue: ____________________________
_________________________________________
Goal: ____________________________________
Purpose: _________________________________
Audience: ________________________________
  Excellent / Exceeds Standard

5 pts

Good / Meets Standard

4 pts

Fair / Partially Meets Standard

3 pts

Poor / Does Not Meet Standard

2 pts

Clear social media goals
5 pts

Demonstrates realistic and clear goals. Ex. communications, identifying needs, etc. (Goal, audience, and purpose).
Excellent / Exceeds Standard

Audience, goal, and purpose are very clear.
Good / Meets Standard

Goals identified but group could have put more in it. Purpose and audience are evident but left for the viewer to figure out for themselves.
Fair / Partially Meets Standard

Goals identified but not fulfilled. Purpose and audience are not clear.
Poor / Does Not Meet Standard

No goals identified. Purpose and audience cannot be identified.
Content & Research
10 pts

Excellent / Exceeds Standard

The project includes all information relevant to the topic and is presented in a well organized fashion. Message is clearly related and presented in a creative and thought-provoking way. Project demonstrates a level of understanding that comes from excellent research
Length is correct.
Good / Meets Standard

The project includes all relevant information. Content is well organized. Message is clear and presented in an original way. Length of presentation is adequate. Project demonstrates an understanding of the topic.
Fair / Partially Meets Standard

The project includes some relevant information. Content is somewhat organized. There is not enough information presented to clearly relate ideas. Information is disorganized. Information presented is not complete. Leaves questions.
Poor / Does Not Meet Standard

The project is lacking in elements required. There are many gaps in information presented. Lacks research or facts.
Visual Aid / Graphics
5 pts

Media project
Excellent / Exceeds Standard

The project has an element of creativity and is not just a list of facts. Project is presented in a clear and concise manner demontrating full understanding of the subject. Excellent use of graphics to enhance message.
Good / Meets Standard

The project is clear and logical and contains facts as well as very few mistakes. Good clear presentation. Good use of graphics to enhance message.
Fair / Partially Meets Standard

The project lacks style and reads more like a list of facts than an oral presentation. The presentation lacks clarity and message is not clearly related.
Poor / Does Not Meet Standard

The project lacks a clear understanding of the subject matter and their are many errors. Use of graphics does not enhance message.
Work quality/effort
5 pts

Excellent / Exceeds Standard

The work done demonstrates that the learner is proud of his/her work. Effort exceeds expectation.
Good / Meets Standard

The work was done with good effort. Time put into this project is appropriate.
Fair / Partially Meets Standard

Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.
Poor / Does Not Meet Standard

Work is done with little effort, quality is not what the learner is capable of. Work was rushed and little time was spent on the final product. Work is incomplete.
Oral Presentation/Team Work
5 pts

Student will present the topic to the entire class, using the digital tools learned in the course. Student will speak in a clear and professional voice.
Excellent / Exceeds Standard

Student has rehearsed the presentation and is speaking clearly, intelligently and professionally. All team members participated and there was a clear contribution from each member.
Good / Meets Standard

Student is speaking clearly but is having occasional trouble speaking clearly, intelligently, and professionally. about the topic. Most member participated and there was a noticeable contribution from each member.
Fair / Partially Meets Standard

Student is not speaking clearly and knows somethings about the topic. Less than half of the members participated.
Poor / Does Not Meet Standard

Student is simply reading and does not know about the topic. One member presented the materials and the contribution of the other group members was unclear.



Keywords:
  • Social Media Campaign



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