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Description of the product/service & what it will do, legal form, business goals & objectives (use SMART), mission statement.
Describe the products and/or services your business will provide. What need does the product/service meet for customers? What is unique? What is the competitive advantage? Entry barriers & strategies to overcome them.
Describe your customers (target market). Describe your competitors. Look at and list 3 competitors, use a SWOT Analysis,
How will you reach your customers and your sales goals. The 4Ps- Product, Price, Place, Promotion.
Organizational Structure (chart if s-corp), personnel, brief job descriptions. Location, permits & licensing, risk management, inventory, supply chain, credit & other policies.
Use Google Sheets: Cash Flow Statement (budget) & Break Even Analysis.