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iRubric: Digital Marketing & Media Design: New Product Winter Final rubric

iRubric: Digital Marketing & Media Design: New Product Winter Final rubric

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Digital Marketing & Media Design: New Product Winter Final 
Digital Marketing & Media Design: New Product Winter Final
For your winter final project, you will take the role of a marketing director for a company looking to market a new product. Within this company you will be tasked to come up with a digital marketing strategy and come up with the branding of the new product.
Rubric Code: N236968
By jensend
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

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  Outstanding

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Poor

(N/A)

Creative Brief

20 points
Outstanding

The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives.
Good

The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.
Needs Improvement

Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.
Poor

Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Research/Background

20 points
Outstanding

Your research shows a clear understanding of your product and your client with proof and examples described. Goals of the campaign are clearly expressed.
Good

Your research shows an understanding of your product and client, but little background or proof and examples are given.
Needs Improvement

You have little research on your product and client.
Poor

Your research on your product or the client is incomplete.
Ads / Commercial

20 points
Outstanding

Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.
Good

Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.
Needs Improvement

Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design
Poor

Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.
Branding / Style Guide

20 points
Outstanding

The branding is composed of original creative designs using proper media vehicles to reach target audience.
Good

The branding is composed of creative concepts expressed in
media vehicles that might reach target. Branding seems somewhat incomplete or contains inconsistencies
Needs Improvement

The branding seems
weak in the media vehicles chosen, or placement
Poor

The branding shows little creativity in design or does not show any originality in creativity
Product Prototype

20 points
Outstanding

The product prototype is exceptionally attractive in terms of design, layout, formats, neatness.
Good

The product prototype is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement

The product prototype is adequately prepared with little attention in terms of design, layout, or neatness.
Poor

The product prototype is incomplete lacking one or more components of the assignment.
Rationale

20 points
Outstanding

The project contains a persuasive, logical explanation of the strategy behind the new product,
Good

The project contains an adequate explanation of the new product and strategy.
Needs Improvement

The project contains a minimal explanation of the product or strategy.
Poor

The project does not address the logical thought behind the new product.
Presentation Slides

20 points
Outstanding

The presentation slides are exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good

The presentation slides are acceptably attractive in terms of design, layout, and neatness.
Needs Improvement

The presentation slides are adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor

The presentation slides are incomplete lacking one or more components of the assignment





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