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iRubric: Advertisement Rubric

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Advertisement Rubric Advertisement Rubric Students create their own advert. Rubric Code: MXBWW5A By KarenZoid Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: K-5, 6-8

Advertising Rubric
	Distinguished 5 pts	Good 4 pts	Almost There 2 pts	Missed the Mark 1 pts
Slogan	Distinguished The ad has a clear, catchy, and memorable slogan that fits the product.	Good The ad has a clear, and memorable slogan that fits the product.	Almost There The ad has a clear slogan that mostly fits the product.	Missed the Mark The ad may have a slogan that maybe fits the product.
Details	Distinguished The ad lists many logical reasons to buy the product along with important facts about this product.The writer tells the reader where/how to buy the product.	Good The ad lists some logical reasons to buy the product along with important facts about this product. The writer tells the reader where/how to buy the product.	Almost There The ad lists reasons to buy the product along with facts about this product. The writer tells the reader to buy the product.	Missed the Mark The ad may list reasons to buy the product and some facts about this product. The writer does not tell the reader where/how to buy the product.
Selection of Product	Distinguished The chosen product is innovative and shows an understanding of Elizabethan culture.	Good The chosen product is shows some innovation and shows some understanding of Elizabethan culture.	Almost There The chosen product has limited innovation and shows little understanding of Elizabethan culture.	Missed the Mark The chosen product is has no innovation and shows no understanding of Elizabethan culture.
Organization	Distinguished The organization of the ad is logical and easy to follow.	Good The organization of the ad is logical and is somewhat easy to follow.	Almost There The organization of the ad is somewhat easy to follow.	Missed the Mark There appears to be no organization to the ad.
Spelling/Grammar/Usage	Distinguished There are no errors in spelling, grammar, or usage.	Good There is one error in spelling, grammar, or usage.	Almost There There are two to three errors in spelling, grammar, or usage.	Missed the Mark There are more than three errors in spelling, grammar, or usage.
AIDA Principle	Distinguished The advert applies all elements of the AIDA principle	Good The advert applies 3 elements of the AIDA principle	Almost There The advert applies 2 elements of the AIDA principle	Missed the Mark The advert applies 1 element of the AIDA principle