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iRubric: Business Plan - Final Project Rubric

iRubric: Business Plan - Final Project Rubric

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Business Plan - Final Project Rubric 
Massge Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: MXAA3A5
By cherman218
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Project
  Excellent

100 pts

Good

90 pts

Fair

80 pts

Poor

70 pts

Cover Page and Table of Contents
10 pts

Complete with Logo and business address, phone, email and web adress. A Table of Contents should be included with all categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations,
Completed all content for this area.
Good

Above Expectations
Completed all content.
Fair

Meets Expectations
Missing some content.
Poor

Does not meed expectations
Missed some contents.
Executive Summary
10 pts

You must convince the reader that your business is sound and has opportunity for success.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Business Description
10 pts

Includes Mission statement, Name, Type of Business, Location, Product Description, Company Position and Pricing Strategy
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed all or most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing and Industry Analysis
10 pts

Includes Customer Profile, Market Segment
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed all or most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Sales and Marketing
10 pts

Includes Sales Strategy, Method of Sales, Advertising and Promotion, Slogan, character/spokesman
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed all or most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Organization, Ownership, Management
10 pts

Ownership, Management, Organizational Structure (Organization chart), staffing, and brief job descriptions.
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed all or most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.



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  • Massage Business Plan

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