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iRubric: Personality Profile Assessment rubric

iRubric: Personality Profile Assessment rubric

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Personality Profile Assessment 
Personality Profile Assessment
This is a rubric for assessing personality profiles (feature stories).
Rubric Code: MX9X4WC
By kbroderick
Ready to use
Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: 6-8

Powered by iRubric Criterion
  Exemplary

95 pts

Proficient

88 pts

Emerging

75 pts

Novice

65 pts

Organization & Structure

Exemplary

*Structure & organization of the release is clear and easy to follow.

* Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.

*Sentences are short (no more than 25 words, usually).

*Paragraphs are short (no more than three sentences).
Proficient

*Structure & Organization of the release is easy to follow.

* Paragraph transitions are presented and maintain the flow throughout the paper.
Emerging

*Structure & Organization and structure detract from the message of the writer.

* Paragraphs are disjointed and lack transition of thoughts.

*Sentences are choppy (too short) or wordy (too long).
Novice
News Value

Exemplary

*Extreme amount of interest in the person generated as a result of the story.

*Person profiled comes to life for the reader.

*Extremely clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.
Proficient

*Significant interest in the person generated as a result of the story.

*Person profiled comes to life for the reader.

*Somewhat clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.
Emerging

*Some interest in the person generated as a result of the story.

*Unclear clear why people should get to know the person profiled; story holds little interest and value for people who did not already know person.
Novice

*Reader is left wondering why story was written; no news value.

*Story holds no interest and value for people who did not already know person.
Headline

Exemplary

*Headline is catchy; makes reader want to jump right into story.

* Distills the essence of the news point of a story.

*Is positive and specific.

*Contains strong, active verbs and short, simple words.
Proficient

*Headline entices reader to go on to the lead to determine if the story is worth reading.

*Contains strong, active verbs and short, simple words.
Emerging

*Headline is mechanical.
*Headline is either too long or too short.

*Headline is vague (leaves reader wondering what the story is about).
Novice
Lead & Opening Grafs

Exemplary

*Draws in the reader; makes reader want to read more.

*Is intriguing & memorable.
Proficient

*Lead is okay; reader is not drawn in immediately, but is after the first few grafs.
Emerging

*Lead is cluttered or flabby.

*Lead is ho-hum; reader is not drawn in at all.

*Lead sounds mechanical (fill-in-the-blank).
Novice
Format

Exemplary

*Release follows
designated format guidelines.

*Release is the appropriate length as described for the assignment. (approximately one typed, double-spaced page with a photograph)
Proficient

*Release follows designated format guidelines.

*Release is under or over the length as described for the assignment.
Emerging

*Release lacks the designated format.

*Release is inadequate in length. (less than 1/2 a typed page)
Novice
General Grammar

Exemplary

*Rules of grammar, usage, and punctuation are followed; spelling is correct.

*Language is clear and precise; excellent sentence structure.
Proficient

*Contains two or three grammatical, punctuation and spelling errors.

*Language is clear; good sentence structure.
Emerging

*Contains four or five grammatical, punctuation and spelling errors.

*Language frequently unclear; no sentence structure.
Novice

*Contains six or more grammatical, punctuation and spelling errors.

*Language frequently unclear; no sentence structure.



Keywords:
  • public relations journalism news



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