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iRubric: Persuasive Propaganda Commercial rubric

iRubric: Persuasive Propaganda Commercial rubric

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Persuasive Propaganda Commercial 
Persuasive Propaganda Commercial
Make a scripted, persuasive commercial, 60 seconds long, using clearly defined propaganda techniques that we learned about in class.
Rubric Code: MX9CWXC
By MsTaytay
Ready to use
Public Rubric
Subject: Psychology  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Prop Commercial
  Excellent

10 pts

Good

7 pts

Fair

5 pts

Poor

2 pts

Pitch

Excellent

Your pitch caught the attention of everyone in the audience. We can't wait to hear more! Your conclusion made me want to believe your position and concisely summarized your pitch.
Good

Your pitch caught the attention of most of your audience. We'll stick around to hear more. Your conclusion made me consider believing your position, but left me wanting more.
Fair

Your pitch caught the attention of some of your audience. Some of us are still listening. Your conclusion made me think about believing your position, but I probably won't advertise with you.
Poor

You have a pitch, but it doesn't catch our attention. We don't really want to hear more. Your conclusion made me decide that I definitely did not want to believe your position or advertise with you.
Persuasive Details Commercial

Excellent

You used 3 or more details that persuaded me to buy, or believe, your propaganda position. Details were tailored to the target audience.
Good

You used 2 details to convince me to buy, or believe, your position. I'm thinking seriously about believing your position, but some details were not tailored to the target audience.
Fair

You used 1 detail to convince me to buy, or believe, your position. I'm not quite convinced I want to spend my money or time on your position; little connection to target audience.
Poor

You gave no details to convince me to buy, or believe, your position and it wasn't related to the target audience.
Audience Analysis

Excellent

Your name and slogan were perfectly aligned with your target audience.
Good

Your name and slogan were both somewhat aligned with target audience, could be more specific.
Fair

Either the name or slogan were not aligned with target audience.
Poor

No indication who the target audience was based on name and/or slogan.
Advertising Appeals

Excellent

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good

Good use of needs and appeals, could develop more.
Fair

Some use of needs and appeals, application of techniques needs more work.
Poor

No evidence of understanding of audience needs and appeals.
Ideas, Development and Creativity

Excellent

Original, new ideas. Commercial demonstrated a high level of creativity. It was exciting and interesting. I need the product now!
Good

Commercial demonstrated a moderate level of creativity. It was interesting. I might buy the product.
Fair

Commercial demonstrated some level of creativity. The commercial did not make you want to buy the product.
Poor

Commercial is a copy of other work. It did not make you want to buy the product.
Word Choice

Excellent

Words are powerful and strong and relate to the overall message of the commercial.
Good

Attempts to use some language which helps to convey the overall message of the commercial.
Fair

Struggles to use language which can help to convey the overall message of the video.
Poor

No thought put into word choice and how it affects the commercial.
Organization and Use of Class TIme

Excellent

Showed initiative and worked independently. Organized and responsible use of class time.
Good

Lacked initiative but was responsible in using class time appropriately.
Fair

Needed to be reminded to use time effectively and stay on task.
Poor

Unable to work independently. Did not use class time effectively.
Commercial Length

Excellent

Commercial is between 60 and 90 seconds.
Good

Commercial is over 90 seconds.
Fair

Commercial is under 60 seconds.
Poor

Commercial is under 30 seconds
Script

Excellent

Commercial is scripted and is an excellent example of a persuasive ad. Typed script is handed in.
Good

Commercial is somewhat scripted. Typed script is handed in.
Fair

Commercial is improvised. Script is turned in.
Poor

No script turned in.
Editing

Excellent

The commercial is professional looking using music and at least three transitions.
Good

The commercial looks good has some transitions.
Fair

Not well done, no transitions or music
Poor

No evidence of editing done. One long shot.






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