iRubric: HOS 251 Event Planning Rubric Marketing Risk Financial HR

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HOS 251 Event Planning Rubric Marketing Risk Financial HR

Students will plan and execute a community event from which they will create a portfolio. This portfolio will be used by th students to promote their event planning skills in the future.

Rubric Code: MX55WBX

By JCCProf

Draft

Public Rubric

Subject: Business

Type: Project

Grade Levels: Undergraduate

HOS 251 Event Planning Rubric
	Excellent 4 pts	Good 3 pts	Average 2 pts	Poor 1 pts	Failing 0 pts
Introduction to Event - the Plan 2 pages in length.	Excellent The Event Plan contains information about the event in great detail and in a clear and organized manner equating to two pages or more. The summary of the plan is completely free of any spelling or grammatical errors.	Good The Event Plan contains information about the event with some detail in an organized and clear manner equating to two pages or more. The summary of the plan has 2 to 3 spelling or grammatical errors.	Average The Event Plan contains information about the event with little detail but may not be clear and organized manner equating to at least one and a half pages. The summary of the plan has 2 to 3 spelling or grammatical errors.	Poor The Event Plan contains information about the event with little detail but may not be clear and organized manner equating to at least one page. The summary of the plan has more than 3 spelling or grammatical errors.	Failing The Event Plan contains information about the event with little detail but may not be clear and organized manner equating to less than one page. The summary of the plan has more than 3 spelling or grammatical errors. Clearly substandard work.
Marketing Plan 2 pages in length.	Excellent The marketing plan includes the elements covered in Chapter 11. Those items covered in detail and content incorporate information on the identifying target markets, locating the target market, types of marketing for the event, effective marketing communication and event marketing strategy(page164 to 166 in your text) and marketing assessment, key performance indicators, and any web analytics that apply to the event. Content is 2 or more pages and free of spelling or grammatical errors.	Good Most steps of marketing plan covered in Chapter 11 of your textbook. Content is 2 or more pages and has 2 to 3 spelling or grammatical errors.	Average Key steps of marketing plan were not covered and content did not appear to incorporate basic information researched throughout course. Content is one and a half pages and has 2 to 3 spelling or grammatical errors.	Poor Key steps of marketing plan were not covered and content did not appear to incorporate basic information researched throughout course. Content is one page and has 2 to 3 spelling or grammatical errors.	Failing Key steps of marketing plan were not covered and content did not appear to incorporate basic information researched throughout course. Content is one page and has more than 3 spelling or grammatical errors.
Foodservice Risk Management Plan Food Safety Risk Assessment, Analysis, Plan, & Mitigation. 2 pages in length. Based on Chapter 4 in your textbook.	Excellent Provides a comprehensive list of all risks; Clearly understands the various kinds of associated risks Realistically estimates the probability and severity of all risks identified. Thoroughly considers various options to mitigate all risks identified Selects appropriate mitigating actions for each risk, clearly based on the prior risk identification and assessment. Content is 2 or more pages and has no spelling or grammatical errors.	Good Provides a list of many risks; appears to understand the various kinds of associated risks and realistically estimates the probability and severity of all risks identified. Selects appropriate mitigating actions for each risk, clearly based on the prior risk identification and assessment. Content is 2 or more pages and has 2 to 3 spelling or grammatical errors.	Average Identifies few of the risks; does not show evidence that they understand the various kinds of associated risks and fail to realistically estimate the probability and severity of all risks identified. Content is one and one half pages and has 2 to 3 spelling or grammatical errors.	Poor Identifies few of the risks; does not show evidence that they understand the various kinds of associated risks and fail to realistically estimate the probability and severity of all risks. Content is one page and has 2 to 3 spelling or grammatical errors.	Failing Identifies few of the risks; does not show evidence that they understand the various kinds of associated risks and fail to realistically estimate the probability and severity of all risks. Content is one page and has 4 or more spelling or grammatical errors.
Human Resource Plan/Staffing 2 pages based on Chapter 10 in your textbook	Excellent Shows enhanced knowledge of the basic purpose of the particular jobs required to execute the event as well as the most important duties of these jobs. The student also demonstrates advanced knowledge of the necessary equipment, instruments and other material required by volunteers and/or paid staff to complete the tasks.	Good Shows sufficient knowledge of the basic purpose of the particular jobs required to execute the event however only adequately outlines some of the duties of these jobs. The student does not demonstrate their knowledge of the necessary equipment, instruments and other material required by volunteers or paid staff to complete the tasks.	Average Shows very basic knowledge of the purpose of the particular jobs required to execute the event and does not sufficiently outline the duties of these jobs. The student does not reveal their knowledge of the necessary equipment, instruments and other material required by volunteers or paid staff to complete the tasks. Summary is less than 2 pages and has 2 or 3 grammar errors.	Poor Shows little knowledge of the purpose of the particular jobs required to execute the event and does not sufficiently outline the duties of these jobs. The student does not reveal their knowledge of the necessary equipment, instruments and other material required by volunteers or paid staff to complete the tasks. Summary is less than 2 pages and has more than 3 grammar errors.	Failing Shows little to no knowledge of the purpose of the particular jobs required to execute the event and does not sufficiently outline the duties of these jobs. The student does not reveal their knowledge of the necessary equipment, instruments and other material required by volunteers or paid staff to complete the tasks. Summary is less than one and one half pages and has more than 3 grammar errors.
Financial Plan Chapter 6 in your textbook.	Excellent The student provided a highly effective plan by incorporating knowledge from previous lessons, research and used proper forms effectively while clearly stating how they plan to achieve their financial goal. They appear to have an excellent understanding of the basic money managing skills needed to be financially successful while understanding the importance of a financial plan and delivers every step to achieving their goal clearly.	Good The student provided a suitable plan by incorporating some knowledge from previous lessons. They appear to have an basic understanding of the money managing skills needed to be financially successful but do not show evidence that they fully comprehend how each are used towards achieving a financial goal while understanding the importance of a financial plan and delivers every step to achieving their goal clearly.	Average The student provided a very basic and incomplete plan. They appear to have a very elementary understanding of the money managing skills needed to be financially successful and show little evidence that they fully comprehend how each are used towards achieving a financial goal while understanding the importance of a financial plan and delivers every step to achieving their goal clearly.	Poor The student provided a very basic and incomplete plan with 2 or 3 grammatical errors. They appear to have a very elementary understanding of the money managing skills needed to be financially successful	Failing The student provided a very basic and incomplete plan with more than 3 grammatical errors.

Keywords:

Event Planning, Portfolio

Subjects:

Business

Types:

Project

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