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iRubric: Photo with Caption Evaluation rubric

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This is a rubric for assessing a photo with caption in an undergrad public relations course.

Photo
	EXPERT 100% WOW! 25 pts	MASTERED 85% GOOD 21 pts	MASTERY NOT YET REACHED 19 pts	POOR / OMITTED 0 pts
Communicates a Message 25 % The photo effectively communicates a message, action or emotion.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR / OMITTED
Rule of Thirds 25 % The composition effectively uses the Rule of Thirds.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR / OMITTED
Cropping 20 % Unimportant aspects of the photo have been cropped out.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR / OMITTED
Background 15 % Special attention has been given to using a pleasing, not distracting, background.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR / OMITTED
Contrast 15 % Photo reproduces well in B&W because of effective use of contrast (rich blacks, crisp whites and wide range of grays).	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR / OMITTED
Caption
	EXPERT 100% WOW! 25 pts	MASTERED 85% GOOD 21 pts	MASTERY NOT YET REACHED 19 pts	POOR/OMITTED 0 pts
Headline 25 % Includes a clever title that is verbally linked to the photo.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR/OMITTED
Identification 25 % Explains exactly what is going on in the photo. Names all visible people. Written in present tense.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR/OMITTED
Secondary Info 20 % Adds info that is not obvious from photo. Written in past tense.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR/OMITTED
Quote 25 % Adds the feeling of being there. Uses feelings and opinion. Avoids stating the obvious.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR/OMITTED
Photo Credit 5 % Includes photographer's name.	EXPERT 100% WOW!	MASTERED 85% GOOD	MASTERY NOT YET REACHED	POOR/OMITTED