iRubric: Persuasive US Regions Radio Commercial rubric

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Persuasive US Regions Radio Commercial

Persuasive Radio Commercial

Convince your fellow students to visit your region of the United States.

Rubric Code: M8AW27

By tlinse

Ready to use

Public Rubric

Subject: Communication

Type: Presentation

Grade Levels: 6-8

Persuasive Speech and Radio Ad
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Introduction (beginning)	Excellent Your introduction caught the attention of everyone in the audience. We can't wait to hear more!	Good Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Fair Your introduction caught the attention of some of your audience. Some of us are still listening.	Poor You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial	Excellent You used 4 or more details that persuaded me to visit your region that were tailored to the target audience.	Good You used 3 details to convince me to visit your region. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.	Fair You used 1 or 2 details to convince me to visit your region. I'm not quite convinced I want to spend my money on your product, little connection to target audience.	Poor You only gave 1 detail to convince me to visit your region and it wasn't related to the target audience.
Conclusion (ending)	Excellent Your conclusion made me want to visit your region and concisely summarized your pitch.	Good Your conclusion made me consider visiting your region, but left me wanting more.	Fair Your conclusion made me think about visiting your region, but I probably won't advertise with you.	Poor Your conclusion made me decide that I definitely did not want to visit your region or advertise with you.
Style of Presentation	Excellent Your presentation was loud, clear, and enthusiastic. Great job!	Good Your presentation was mostly loud, clear and enthusiastic. Good job!	Fair Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	Poor Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis	Excellent Your region name and slogan were perfectly aligned with your target audience.	Good Your region name and slogan were both somewhat aligned with target audience, could be more specific.	Fair Either the region name or slogan were not aligned with target audience.	Poor No indication who the target audience was based on region and/or slogan.

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