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iRubric: Persuasive Propaganda Commercial rubric

iRubric: Persuasive Propaganda Commercial rubric

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Persuasive Propaganda Commercial 
Persuasive Propaganda Commercial
Rubric Code: LXBB6C3
By khoytt
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Prop Commercial
  Excellent

10 pts

Good

7 pts

Fair

5 pts

Poor

2 pts

Introduction (beginning)

Excellent

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Good

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Poor

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Excellent

You used an excellent amount of details that persuaded me to buy, or believe, your propaganda position. Details were tailored to the target audience.
Good

You used substantial amount of details to convince me to buy, or believe, your position. I'm thinking seriously about believing your position, but some details were not tailored to the target audience.
Fair

You used only one detail to convince me to buy, or believe, your position. I'm not quite convinced I want to spend my money or time on your position; little connection to target audience.
Poor

You gave no details to convince me to buy, or believe, your position and it wasn't related to the target audience.
Conclusion (ending)

Excellent

Your conclusion made me want to believe your position and concisely summarized your pitch.
Good

Your conclusion made me consider believing your position, but left me wanting more.
Fair

Your conclusion made me think about believeing your position, but I probably won't advertise with you.
Poor

Your conclusion made me decide that I definitely did not want to believe your position or advertise with you.
Style of Presentation

Excellent

Your presentation was loud, clear, and enthusiastic. Great job!
Good

Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Poor

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis

Excellent

Your name and slogan were perfectly aligned with your target audience.
Good

Your name and slogan were both somewhat aligned with target audience, could be more specific.
Fair

Either the name or slogan were not aligned with target audience.
Poor

No indication who the target audience was based on name and/or slogan.
Advertising Appeals & Techniques

Excellent

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Good

Good use of needs and appeals, could develop more.
Fair

Some use of needs and appeals, application of techniques needs more work.
Poor

No evidence of understanding of audience needs and appeals.






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