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iRubric: Marketing Plan Rubric
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Marketing Plan Rubric
Promotional Mix Rubric-SEM Class-NEW-2018-2019
7 Core Standards of Marketing
Rubric Code:
LXBB4C5
By
dibens23
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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7 Core Standards of Marketing
Excellent
5 pts
Good
4 pts
Fair
3 pts
Poor
2 pts
Media Presentation
Excellent
Meets or Exceeds Highest Expectations.
Completed all of the components of the media presentation.
Good
Above Expectations
Completed most of the components of the media presentation.
Fair
Meets Expectations
Missing some of the components of the media presentation.
Poor
Does not meed expectations.
Missing the components of the media presentation.
Std#1:Channel Management
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#2:Pricing
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#3:Marketing Info. Management
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#4:Product/Service Management
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#5:Promotion
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#6:Selling
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Std#7:Market Planning
Excellent
Meets or Exceeds Highest Expectations.
Completed all content requirements for this standard.
Good
Above Expectations.
Completed most content requirements for this standard.
Fair
Meets Expectations
Missing some content requirements for this standard.
Poor
Does not meed expectations.
Missing the content requirements for this standard.
Keywords:
Marketing Plan
Subjects:
Business
Types:
Project
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