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iRubric: Public Relations Campaign Final Assignment rubric

iRubric: Public Relations Campaign Final Assignment rubric

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Public Relations Campaign Final Assignment 
Public Relations Campaign Final Assignment
To conduct an analysis of the organization you have studied during the course of the semester and to develop a public relations campaign for a specific issue, opportunity or challenge that organization has not experienced of faced.
Rubric Code: LXA523B
By KJMcTague
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric PR Campaign Final Assignmen
200 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Objective/Rationale
40 pts

Excellent

-Clear, logical, comprehensive discussion of the objective and rationale. <BR>
- Clearly defined benefits to both internal and external audiences<BR>
-research includes multiple sources of analysis of media effectiveness to reach target
Good

-Discussion of the objective used and adequately rationalized. <BR>
- Discussion of benefits to internal and external audiences<BR>
-research includes 1-2 sources of of media effectiveness to reach target
Fair

-Discussion of the objective without explanation or rationale.<BR>
- Audiences identified but benefits are vague<BR>
- effectiveness discussed minimally without sources
Poor

-Minimal Discussion of the objective; no rationale <BR>
- No identifiable audiences<BR>
- effectiveness discussed minimally without sources
Background/Strategies
40 pts

Excellent

Background information on the organization is exemplary, clear, well-discussed,<BR>
- Strategies are specifically defined
Good

Background information on the organization is clear,<BR>
- Strategies are identified and defined
Fair

Background information is sketchy, a clear understanding of the business is lacking,<BR>
- Strategies are weak and vaguely defined
Poor

Background information on the organization is missing or weak,<BR>
- Strategies are undefined or missing
Process/timeline/budget
40 pts

Excellent

The process is well-discussed, clear, easy to understand, potential to be effective<BR>
- Timeline is well-considered; realistic<BR>
- Budget takes strategies into consideration
Good

Discussion of process but little discussion of ways campaign might be clearly advantageous<BR>
- Timeline is considered potentially attainable<BR>
- Budget is overviewed with minimal explanation
Fair

Minimal discussion of process, no concrete discussion of ways campaign might be advantageous<BR>
- Timeline is vague<BR>
- Budget is given little consideration
Poor

No discussion of process, advantages<BR>
- Timeline is not discussed<BR>
- Budgetary concerns are not addressed
Partners/assessment
40 pts

Excellent

Clear, logical discussion of partnerships<BR>
- Analysis includes effects, reactions, discussion of how messages may have resonated to values. <BR>
- Analysis of which elements might lead to success/failure of this campaign
Good

- Discussion of partnerships. <BR>
- Analysis includes effects, or reactions, Minimal or lack of discussion of how messages may have resonated to values. <BR>
- Cursory analysis of which elements might lead to success/failure of this campaign-
Fair

Minimal discussion of partnerships<BR>
- Minimal, or lack of discussion of how messages may have resonated to values.<BR>
- Failure to adequately discuss which elements might lead to success/failure of this campaign-
Poor

Omission of discussion of partnerships. <BR>
- Little discussion of effects or reactions of target audience.
AP style
40 pts

Excellent

--Assignment is written using AP style. <BR>
-- No errors in format or punctuation,precise word choice.<BR>
--No spelling or capitalization errors
Good

--Assignment is written using AP style <BR>
-- 2 errors in format, citation or punctuation.<BR>
-- Fairly effective word choice.<BR>
--No more than 2 spelling or capitalization errors.
Fair

--Assignment loosely follows AP style citations. Not all sources properly cited
- Correct word choice. <BR>
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor

-Assignment does not adhere to AP style.<BR>
-- More than than 4 errors in format, spelling, <BR>
punctuation or capitalization errors.



Keywords:
  • Research paper - emphasis on relevance of research



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