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iRubric: Marketing Project rubric

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Marketing Project Marketing Project Team development of a Marketing Plan Rubric Code: LX934W3 By JMimeault Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Marketing Category
	Poor 1 pts	Fair 5 pts	Good 10 pts	Excellent 15 pts
Marketing Research	Poor Defines the problem.	Fair Defines the problem; Analyes the situation. Collects data.	Good Defines the problem; Analyes the situation. Collects, analyzes and organizes data.	Excellent Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission/Vision Statement	Poor Mission/Vision Statement is mentioned but not created.	Fair Created Mission/Vision Statement but lacks purpose and focus.	Good Created a long, (more than two sentences) Mission/Vision Statement with purpose and focus.	Excellent Created a short, (one or two sentences) Mission/Vision Statement with purpose and focus.
Target Market	Poor Determined the target market.	Fair Determined the target market, used market segmentation.	Good Determined the target market, used market segmentation, and identified distribution channels.	Excellent Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Competitors	Poor Identified competitors.	Fair Identified competitors and their location.	Good Identified competitors and their location and their target markets.	Excellent Identified competitors and their location, target market, usp, strengths and weaknesses.
SWOT(Competitive Advantage)	Poor Identified the business's strengths & weakness.	Fair Identifies the business's strength, weakness, opportunity and threat.	Good Somewhat clearly identified the business's strengths, weakness, opportunities and threats external to the business.	Excellent Clearly identified the business's strengths, weakness, opportunities, threats external to the business.
USP and Elevator Pitch	Poor Created a USP.	Fair Created USP and Elevator Pitch.	Good Created a well-explained USP and an unforgettable Elevator Pitch.	Excellent Created a "only statement" USP and a 60 second unforgettable Elevator Pitch.
Digital Advertising Campaign	Poor Chose platforms.	Fair Chose platforms based on target market. Created ad/s, no logo, no identity.	Good Created ad/s for platforms. Produced logo, promotion of identity.	Excellent Created ad/s for platforms. Produced logo, promotion of identity, contests and determined the administrator.
Monitoring and Measuring Results	Poor No tracking or monitoring of activities.	Fair Tracking and monitoring effectiveness of activities.	Good Some measure of effectiveness through reports.	Excellent Reports on the impact of specific tactics and campaigns,