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iRubric: Marketing Brochure rubric

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Marketing Brochure 
Vocational Shop - Trifold Brochure for Parents Night
Rubric Code: L989A
Draft
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Marketing Brochure
  Good

3 pts

Fair

2 pts

Poor

1 pts

Dates of Completion

(N/A)

Meet with Customer of Shop

Good

Set up an appointment to meet your customer. (Shop Instructor)
Fair

Dropped information
Poor

Did not meet customer at all.
Dates of Completion
Shop Instructor Meeting

Good

Met with Shop Instructor / Explained purpose of brochure and explained how to complete instructor worksheet
Fair

Went to Shop and left infromation with instructor without an explanation
Poor

Never met instructor and never left the instructor worksheet
Dates of Completion
Follow Up

Good

Returned to Shop within a week to see if instructor needed any further help or instruction. Asked instructor for a tentative date that you could receive the information.
Fair

Returned to Shop within two weeks to see if instructor needed any further help or instruction. Asked instructor for a tentative date that you could receive the information.
Poor

Never returned to shop. Never followed up with customer.
Dates of Completion
Instructor Worksheet

Good

Followed Up with Instructor to receive the completed worksheet.
Fair

Followed up with Instructor, but received only some of the information.
Poor

Never followed up to receive completed information.
Dates of Completion
Graphics/Pictures

Good

Followed up with instructor to review graphics and pictures they wish to insert. Arranged to meet with them for any new pictures to add with our digital camera.
Fair

Followed up to receive graphics, but never offered to take additional pictures to enhance their brochure.
Poor

Never received any graphics or pictures to include in the brochure. Never suggested to customer to include them.
Dates of Completion
Tri-fold Brochure

Good

Created a tri-fold brochure to include all contents from Instructor Worksheet. All layout is in the same font, font size. All pictures/graphics are sized proportionately and fit the design of the brochure. All content and pictures are in the appropriate columns.
Fair

Created a tri-fold brochure to include all contents from Instructor Worksheet. Layout is in - complete. Pictures/graphics are not sized proportionately and do not fit the design of the brochure. All content and pictures are overlapping the columns.
Poor

Tri-fold brochure is incomplete. Not enough content or pictures to fill a tri-fold brochure.
Dates of Completion
Graphic Design Meeting

Good

Set-Up a meeting with graphic design student to review your brochure and request a draft for your shop instructors approval. Call ext 133(Ask for Mrs. Peterson)
Fair

Set-Up meeting with graphic design, but never explained the brochure, just gave it to them to review.
Poor

Never arranged a meeting and did not present the tri-fold brochure during cycle 2 or 3.
Dates of Completion
First Approval

Good

Once your tri-fold has been completed by graphic design. Arrange a meeting with shop instructor for his or her final approval and make any further changes. Return the brochure to graphic design for changes.
Fair

Received tri-fold from graphic design. Never arranged a meeting with shop instructor to make any changes.
Poor

Never received the tri-fold from graphic design.
Dates of Completion
Changes Approval

Good

Returned tri-fold to graphic design for final changes and final proof. Get Signature. Ask graphics when you can anticipate it back with changes. Received final proof to give to instructor.
Fair

Returned tri-fold to graphic design for final changes and final proof. Never followed up on anticipated changes and final proof.
Poor

Never folllowed up with graphics with the changes.
Dates of Completion
Final Proof

Good

Presented full color brochure to be printed to shop instructor. Ask for them to sign off on it. Let them know you can make up to 300 copies. Confirm amount to print.
Fair

Presented full color brochure to be printed to shop instructor, but never received a signature.
Poor

Never presented the final proof.
Dates of Completion



Keywords:
  • Vocational Shop Brochure

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