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iRubric: Graphic Design Kinetic Typography rubric

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Graphic Design Kinetic Typography Student will create a 20-30 second Kinetic Typography animation using Photoshop and Illustrator. All type must be rendered in Illustrator and ported to Photoshop using the techniques demonstrated in class. Students will turn in 3 files for this project. 1. An .ai (Adobe Illustrator) native file with type and all type edits, plus any shapes or characters created by combining shapes. 2. A .psd file showing the frame by frame creation of the typography. 2 .mov file with the final rendered movie from Photoshop. Rubric Code: L8CC8C By CShockr2 Draft Public Rubric Subject: Computers Type: Project Grade Levels: 9-12

Graphic Design Final: Kinetic Typo Student will create a 20-30 second Kinetic Typography animation using Photoshop and Illustrator. All type must be rendered in Illustrator and ported to Photoshop using the techniques demonstrated in class. Students will turn in 3 files for this project. 1. An .ai file with type and all type edits, plus any shapes or characters created by combining shapes. 2. A .psd file showing the frame by frame creation of the typography. 2 .mov file with the final rendered movie.
	Below Basic 0 pts	Basic 5 pts	Proficient 8 pts	Advanced 10 pts
Illustrator: Shapes Student must create 1 item of clip art from basic shapes (ref:"Panda"monium project) At least 4 shapes must be used to create the clip art piece.	Below Basic Student does not create a piece of clip art to include in the project. Student uses less than 2 shapes to create the clip art.	Basic Student creates a clip art piece, but only uses 2-3 shapes to create the piece.	Proficient Student creates clip art using 4 shapes.	Advanced Student uses 4 or more shapes to create clip art piece. Student uses the Pathfinder Palette to combine or divide shapes into a new unique shape.
Illustrator: Typography Student uses 2 or more non-default fonts to create type for the project	Below Basic Student does not use non default fonts. Instead student uses fonts such as Ariel, COMIC SANS or Times New Roman.) Student does not include fonts in project.	Basic Student uses only 1 type face for project. Student chooses 2 font faces at random, without considering how the fonts will work together in the piece.	Proficient Student uses 2 non default type faces in the project. Student chooses fonts for emphasis, harmony, or rhythm.	Advanced Student chooses 2 non-default font faces from a free font studio like Dafont. Student considers how these fonts will work together and how the fonts enhance the project.
Illustrator: Color Student will use a student created gradient or blend to color either clip art or type. Student can create a pattern fill for a bonus of 5 points.	Below Basic Student uses a default gradient.	Basic Student uses a basic default pattern fill, creates a 2-3 stop gradient or creates a blend from 2 swatch colors.	Proficient Student creates a 4-6 stop gradient and saves it to the gradient palette. Student creates a blend from 2 custom colors.	Advanced Student creates a 4-6 stop gradient with opacity and saves the gradient to the gradient palette. Student creates a blend from 2 color swatches downloaded from an Adobe Kuler Swatches for Exchange file.
Illustrator:Type Effects Student must use Area Type Tool, Type on a Path Tool, Type Warp, Envelope Warp or Make with Top Object on one item of text.	Below Basic Student uses no type effects.	Basic Student creates a simple type effect using the tools indicated.	Proficient Student creates a complex type effect that adds to the overall effectiveness of the kinetic typography.	Advanced Student creates multiple complex type effects that add to the overall effectiveness of the kinetic typography.
Illustrator Bonus Points
	(N/A)	(N/A)	Simple 2.5 pts	Complex 5 pts
Pattern Fill Student creates and saves a pattern fill.	N/A	N/A	Simple Student creates a simple pattern fill with solid colors and shapes	Complex Student creates a complex pattern fill using shapes, pathfinder palette and gradients.
Kuler Swatches for Exchange	N/A	N/A	Simple	Complex Student creates and downloads a Kuler Swatches for Exchange file.
Photoshop
	Below Basic 0 pts	Basic 5 pts	Proficient 8 pts	Advanced 10 pts
Backgrounds Student creates a background in either Photoshop or Illustrator to enhance the typographic effects	Below Basic Student does not create a background.	Basic Student creates a simple 1 or 2 color background.	Proficient Student creates a complex background using filters, gradients, shapes, and blends	Advanced Student creates a complex background using multiple filters, blending modes, gradients and images.
Timeline Use the Timeline palette to create moving type effects.	Below Basic Student does not use the Timeline palette to create the moving type.	Basic Student uses the Timeline palette to create the moving type, however does create 20-30 seconds of animation.	Proficient Student uses the Timeline palette to create 20-30 seconds of animation.	Advanced Student uses the Timeline palette and it's advanced features (looping, timing, tweening) to create a complex animation.
Render Student renders the .psd file into .mov format.	Below Basic Student does not render Photoshop file into .mov format.	Basic Student renders .psd file to .mov file, however file is low quality or render format was not correct.	Proficient Student renders .psd file to .mov format with no render errors.	Advanced Student renders .psd file to .mov format with complex changes to render format (sound, render adjustments, etc.)
Bonus Photoshop Adding Sound to Timeline
	(N/A)	Basic Adds a sound file to the Timeline with help from the instructor 2.5 pts	Proficient Adds sound to Timeline without help from instructor. 5 pts	Enter Title Creates sounds in a sound editing program and correctly adds them to time line 10 pts
Craftsmanship Includes Workmanship, use of Gestalt elements and how piece captures the attention of the audience.
	Below Basic 0 pts	Basic 10 pts	Proficient 20 pts	Advanced 30 pts
Craftsmanship and Design Overall look and feel of the piece. Were the basic elements of gestalt met in this piece	Below Basic Little or no craftsmanship in overall piece. No elements of gestalt present. Storyboard not turned in.	Basic Basic craftsmanship. Project has some gestalt elements Storyboard turned in but not complete/	Proficient Good craftsmanship. Project has all gestalt elements. Storyboard completed correctly.	Advanced Excellent craftsmanship. Project catches the attention of the audience and holds it. Project contains all gestalt elements. Storyboards completed correctly and with thought.
Work Ethic and Presentation
	Below Basic 0 pts	Basic 5 pts	Proficient 8 pts	Advanced 10 pts
Work Ethic How well was in class time used.	Below Basic Student rarely used class time to work on project. Student was continuously redirected to return to work on project. Student rarely brought materials they needed to class to complete project.	Basic Student occasionally used class time to work on project. Student had to be prompted to return to work on project. Student was disorganized, did not bring files or flash drive on numerous days to complete project.	Proficient Student was organized, brought files to class and worked steadily and consistently on project. Student did not need prompting to remain on task.	Advanced Student was well organized and well prepared to work on project every class period. Student used class time to enhance their project and kept improving the project up until the deadline. Student was on task without prompting
Presentation	Below Basic Student did not present project or is verbally disruptive during other presentations.	Basic Student presents project, but has spent little time preparing for presentation. Student is inattentive during other presentations.	Proficient Student presents project and has spent time preparing presentation. Student is attentive during other presentations.	Advanced Student has spent a significant amount of time preparing presentation and can answer questions posed by peers. Student is actively engaged in other presentations and asks questions of other students.
Crit How did the student participate in the final presentation critique.	Below Basic Student did not participate in the crit.	Basic Student made a few comments. Comments were inappropriate or off topic, and did not add to the general discussion.	Proficient Student made numerous comments which were appropriate and on topic. Student used appropriate language when discussing the presentations.	Advanced Student offered numerous comments and comments had value to the presenter. Comments were appropriate and on topic. Student offered constructive criticism in an appropriate manner in an effort to help the artist improve

Subjects:

Computers

Types:

Project

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