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iRubric: Marketing Research Project rubric

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Marketing Research Project Marketing Research Project Students will be divided into groups. Each group will select a rural city and conduct an analysis of product description. Rubric Code: L23B6A8 By imanihall Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Graduate

Criterion
	Good 2 pts	Fair 1 pts	Poor 0 pts
Content & Development 100 pts	Good - Content is comprehensive, accurate, and persuasive.<BR> - Major points are stated clearly and are well supported.<BR> - Content and purpose of the writing are clear.	Fair - Content is not comprehensive and /or persuasive.<BR> - Major points are addressed, but not well supported. <BR> - Content is inconsistent with regard to purpose and clarity of thought.	Poor - Content is incomplete.<BR> - Major points are not clear and /or persuasive.
Format and Presentation 20 pts	Good - Paper follows designated guidelines.<BR> - Paper is the appropriate length as described for the assignment.	Fair - Paper follows most guidelines.<BR> - Paper is over/ under word length.	Poor - Paper lacks many elements of correct formattting.<BR> - Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling 20 pts	Good - Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR> - Language is clear and precise; sentences display consistently strong, varied structure.	Fair - Paper contains few grammatical, punctuation and spelling errors.<BR> - Language lacks clarity or includes the use of some jargon or conversational tone.	Poor - Paper contains numerous grammatical, punctuation, and spelling errors.<BR> - Language uses jargon or conversational tone.
Works Cited Page 10 pts	Good Paper follows proper formatting for works cited page. All cites are correct	Fair Works Cited page contains few error	Poor Works cited page omitted or completely improper
Oral Presentation 50 pts Keeps reader and audience attention, PowerPoint slides are clear and creative. Has 12-20 slides. All participants are active and positive during presentation	Good Meets or exceeds high expectation set by instructor and business	Fair Above expectations but not members were active in presentation, under-dressed, and lacked vision in communicating plan.	Poor Group was lacking clarity in multiple areas, missing PowerPoint or major component.