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iRubric: Marketing Research Project rubric

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Marketing Research Project 
Students will be divided into groups. Each group will select a rural city and conduct an analysis of product description.
Rubric Code: L23B6A8
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Graduate

Powered by iRubric Criterion
  Good

2 pts

Fair

1 pts

Poor

0 pts

Content & Development
100 pts

Good

- Content is comprehensive, accurate, and persuasive.<BR>
- Major points are stated clearly and are well supported.<BR>
- Content and purpose of the writing are clear.
Fair

- Content is not comprehensive and /or persuasive.<BR>
- Major points are addressed, but not well supported. <BR>
- Content is inconsistent with regard to purpose and clarity of thought.
Poor

- Content is incomplete.<BR>
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts

Good

- Paper follows designated guidelines.<BR>
- Paper is the appropriate length as described for the assignment.
Fair

- Paper follows most guidelines.<BR>
- Paper is over/ under word length.
Poor

- Paper lacks many elements of correct formattting.<BR>
- Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling
20 pts

Good

- Rules of grammar, usage, and punctuation are followed; spelling is correct.<BR>
- Language is clear and precise; sentences display consistently strong, varied structure.
Fair

- Paper contains few grammatical, punctuation and spelling errors.<BR>
- Language lacks clarity or includes the use of some jargon or conversational tone.
Poor

- Paper contains numerous grammatical, punctuation, and spelling errors.<BR>
- Language uses jargon or conversational tone.
Works Cited Page
10 pts

Good

Paper follows proper formatting for works cited page. All cites are correct
Fair

Works Cited page contains few error
Poor

Works cited page omitted or completely improper
Oral Presentation
50 pts

Keeps reader and audience attention, PowerPoint slides are clear and creative. Has 12-20 slides. All participants are active and positive during presentation

Good

Meets or exceeds high expectation set by instructor and business
Fair

Above expectations but not members were active in presentation, under-dressed, and lacked vision in communicating plan.
Poor

Group was lacking clarity in multiple areas, missing PowerPoint or major component.










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