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iRubric: Viral Marketing Campaign rubric
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Viral Marketing Campaign
Rubric Code:
KX9XBXA
By
krmcnish
Draft
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Viral Marketing Campaign
Basic
12 pts
Proficient
18 pts
Distinguished
25 pts
Organization
Basic
Organization picked had unsteady financials and wasn't ethically using the money raised.
Proficient
Organization picked had somewhat steady financials and was somewhat ethically using the money raised.
Distinguished
Organization picked had very steady financials and was ethically using the money raised.
Challenge/Hashtag
Basic
No hashtag was created and challenge wasn't something that is easily done by any target market.
Proficient
Hashtag was created but, not catchy or easy to remember. The challenge was easy to do for any target market.
Distinguished
Hashtag was created and is catchy and easy to remember. The challenge was easy to do for any target market.
Objectives & Goals
Basic
There is no objective for the challenge. There's no goals or very poor goals.
Proficient
There is an objective, it's somewhat relevant and somewhat backs up the challenge. There are a few goals that are somewhat relevant to the challenege.
Distinguished
The objective is relevant and backs up the challenge. There are clearly stated goals that are relevant to the challenge.
Details
Basic
Missing 4 or more of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Proficient
Missing 2 or more of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Distinguished
Missing none of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Presentation
Basic
-Students voice, eye contact, and overall presentation was below average.
- Made no eye contact read right from slide, voice was very hard to hear
- Pitch was not convincing.
- Spelling and grammatical errors were 5 or more
- PowerPoint was too wordy, using paragraphs and not bulleted points
Proficient
- Students voice, eye contact, and overall presentation was average.
- Eye contact and volume were average.
- Pitch made was somewhat convincing.
- Spelling and grammatical errors were between 2-4
- PowerPoint was somewhat wordy rather than using bulleted points and elaborating.
Distinguished
- Students voice, eye contact, and overall presentation was above average.
- Eye contact and volume were above average.
- Pitch made mad was very convincing.
- There were little to no spelling and grammatical errors.
- The presentation was not too wordy and had bullet points and facts that were elaborated
Individual Effort
Basic
0-1.5 average
Proficient
1.6-3 average
Distinguished
3.1-5 average
Subjects:
Business
Types:
Project
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