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iRubric: Viral Marketing Campaign rubric

iRubric: Viral Marketing Campaign rubric

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Viral Marketing Campaign 
Rubric Code: KX9XBXA
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Viral Marketing Campaign
  Basic

12 pts

Proficient

18 pts

Distinguished

25 pts

Organization

Basic

Organization picked had unsteady financials and wasn't ethically using the money raised.
Proficient

Organization picked had somewhat steady financials and was somewhat ethically using the money raised.
Distinguished

Organization picked had very steady financials and was ethically using the money raised.
Challenge/Hashtag

Basic

No hashtag was created and challenge wasn't something that is easily done by any target market.
Proficient

Hashtag was created but, not catchy or easy to remember. The challenge was easy to do for any target market.
Distinguished

Hashtag was created and is catchy and easy to remember. The challenge was easy to do for any target market.
Objectives & Goals

Basic

There is no objective for the challenge. There's no goals or very poor goals.
Proficient

There is an objective, it's somewhat relevant and somewhat backs up the challenge. There are a few goals that are somewhat relevant to the challenege.
Distinguished

The objective is relevant and backs up the challenge. There are clearly stated goals that are relevant to the challenge.
Details

Basic

Missing 4 or more of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Proficient

Missing 2 or more of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Distinguished

Missing none of the following:
- Details of challenge
- Background on your charity
- Objectives and goals
- Target Market & Demographics
- Key platforms
- Outreach strategy
- Flyer
- Video
Presentation

Basic

-Students voice, eye contact, and overall presentation was below average.
- Made no eye contact read right from slide, voice was very hard to hear
- Pitch was not convincing.
- Spelling and grammatical errors were 5 or more
- PowerPoint was too wordy, using paragraphs and not bulleted points
Proficient

- Students voice, eye contact, and overall presentation was average.
- Eye contact and volume were average.
- Pitch made was somewhat convincing.
- Spelling and grammatical errors were between 2-4
- PowerPoint was somewhat wordy rather than using bulleted points and elaborating.
Distinguished

- Students voice, eye contact, and overall presentation was above average.
- Eye contact and volume were above average.
- Pitch made mad was very convincing.
- There were little to no spelling and grammatical errors.
- The presentation was not too wordy and had bullet points and facts that were elaborated
Individual Effort

Basic

0-1.5 average
Proficient

1.6-3 average
Distinguished

3.1-5 average




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