iRubric: Healthy Food Advertisement rubric

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Healthy Food Advertisement

The students are creating a commercial representing an advertisement for a healthy food product. We have discussed in Health the advertisements that we see on T.V. and we have analyzed the different ways they try to grab our attention.

Rubric Code: K25W45X

By zohrakhan

Ready to use

Public Rubric

Subject: Health

Type: Project

Grade Levels: K-5

Healthy Food Product Commercial The student created a healthy food product for which a digital commercial was to be produced. There should be a voice over with a catch phrase, visually appealing to the consumer and convincing to buy the product.
	Poor 2 pts	Fair 3 pts	Good 4 pts
Healthy Food Choice Students create a healthy food product for commercial.	Poor The student did not create a healthy food product.	Fair The student created a product that was somewhat healthy.	Good The student created a healthy food product.
Healthy Food Choice Description Students must include a detailed description of the healthy food product they have created.	Poor The student did not include a description of their healthy food product in the commercial.	Fair The student included a basic description of their healthy food product but shows little to no creativity in their commercial.	Good The student has a detailed description of their healthy food product and the commercial is creative.
Creative Appeal Students must include a variety of effects and creativity in the commercial.	Poor The student does not add any creativity. The commercial is very basic.	Fair The student has some creativity. The commercial is somewhat appealing.	Good The student has used several effects to showcase their creativity. The commercial is very creative and appealing to the audience.
Catch Phrase The advertisement must have a phrase that makes it appealing to consumers to buy the product. There is a voice over in the commercial.	Poor The student does not include a catch phrase. There is no voice over.	Fair The student has a catch phrase but is not well thought out. The voice over was difficult to hear.	Good The student has a creative catch phrase on the commercial. A clear voice over in the advertisement.