Skip to main content
iRubric: Advertisement/Political Poster rubric

iRubric: Advertisement/Political Poster rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Advertisement/Political Poster 
Advertisement/Political Poster
Students will create an advertisement or political poster using persuasive details and emotional appeals, and effective advertising techniques; complete with logo, slogan, and word choice. Students also will provide a reflection, stating their advertisement analysis and how the product came to be.
Rubric Code: JXBWW7B
By TcherKath
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Advertisement/Political Poster
 

1 pts


4 pts


7 pts


10 pts

Word Choice

1

Information is vague and lacks punch. The ad bores the reader.
4

Information does not directly relate target audience; is not completely unique, and could be much more persuasive. Could be seen as boring or uninteresting.
7

Information catches the reader's attention to persuade them to purchase the product. The ad is unique. The ad is interesting.
10

Slogan is very effective; unique, easily remembered; encourages the reader agree. The ad is exciting.
Graphic Feature/Images

1

Little variety; not unique; may be messy.
4

Graphic is not totally effective; may look as if it was done hurriedly.
7

Effective use of a graphic feature (catches attention, but not right away).
10

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively.
Advertising Technique

1

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present.
4

Information is unclear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting.
7

All important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing.
10

All important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing.
Overall Design

1

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What color?
4

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective. Color is not used to add to the ad.
7

Layout balanced with an adequate amount of white space; illustrations clear. Color is used well.
10

Layout simple and balanced with an adequate amount of white space; illustrations highly effective. Color is used very effectively.
Reflection

1

Student is not able to adequately explain where their idea came from, which techniques they used in their poster, or why they used those techniques. No idea who the target audience is.
4

Student has attempted to explain their ad/poster and what techniques they used, but details are vague or incomplete. Some idea who the target audience is.
7

Student is able to adequately explain how their ad/poster came to be, their techniques used, and why they chose techniques, but some details are missing. They are able to explain who the target audience is.
10

Student is able to explain exactly how their ad/poster came to be, which technique(s) they used to sell the product, and why they chose those techniques. Student is able to explain who the target audience is.



Keywords:
  • magazine advertisement, adjectives

Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98