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iRubric: Massge Business Plan - Final Project Rubric

iRubric: Massge Business Plan - Final Project Rubric

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Massge Business Plan - Final Project Rubric 
Massge Business Plan - Final Project Rubric
Students develop a business plan for a new and innovative product/service business that they are interested in starting. This is a group project (between 4 and 5 students). Apps are NOT allowed but may be a supporting service to your new product/service. Guidelines from the Business Plan template must be followed, in addition to assessment guidelines - supplied on Blackboard.
Rubric Code: JXBB97B
By trud_d
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric BIS - Year 4 Business Plan
100 %
  1.1 Honours 70 >

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

(N/A)

2.1 Honours (60-69)

Above Expectations.
Completed most / compulsory content.
Quality of answer is very good.

(N/A)

2.2. Honours (50-59)

Meets Expectations.
Completed some and / or compulsory content.
Quality of answer is good.

(N/A)

Pass (40-49)

Meets some expectations.
Missing some and / or compulsory content.
Quality of answer is very fair.

(N/A)

Mark Awarded

Overall Mark

100 pts

Executive Summary
10 pts

Description of Business
Finance required
Financial Projections summarised
Business Differentiations
Business Credibility
1.1 Honours 70 >

Summary generated excitement, was brief, provided an overview of the business, and outlined main points.

8 - 10 marks
2.1 Honours (60-69)

Summary was brief, provided an overview of the business, and outlined main points.


5 - 7 marks
2.2. Honours (50-59)

Summary was brief, provided an overview of the business, and outlined some main points.

3 - 5 marks
Pass (40-49)

Summary was brief and provided only an overview of the business OR an outline of main points.

0 - 3 marks
Mark Awarded
The Company and Business
10 pts

Purpose/Concept of Business
Legal Structure
Founders and skills set
Gap Analysis
1.1 Honours 70 >

Members of management team were identified, and their qualifications and experiences described in a way that led credibility to the business.

8 - 10 mark
2.1 Honours (60-69)

Members of management team were identified, and their qualifications and experiences described.


5 - 7 marks
2.2. Honours (50-59)

Members of management team were identified, and some their qualifications and experiences listed, but not described.

3 - 5 marks
Pass (40-49)

Members of management team were identified, but their qualifications and experiences were not included.

0 - 3 marks
Mark Awarded
Product / Service
12 pts

Clear description of product and/or service
Distinctive Qualities
Delivery of benefit
Business model applied
Future Potential
1.1 Honours 70 >

Description of the product or service and its unique features was highly effective and detailed. Business model was applied and analysed and future potential examined in detail

10- 12 marks
2.1 Honours (60-69)

Description of the product or service and its unique features was effective and detailed. Business model was applied. Future potential examined

7 - 9 marks
2.2. Honours (50-59)

Description of product or service and features were provided, but without sufficient detail. Business model was not applied / or applied poorly. Future potential examined minimally.

4 - 6 marks
Pass (40-49)

Description of product or service was provided, but unique features were not. No business model applied. Future plans not examined.


0 - 3 marks
Mark Awarded
Industry & Market Analysis
20 pts

Structure and size of market (referenced secondary research must be evident for marks)
Growth possibilities
Critical success factors
Target market analysis (at least two sources of primary research must have been conducted and applied for marks)
Customer profile
Market segmentation
Expected market share
Competitor analysis
SWOT Analysis
1.1 Honours 70 >

Analysis identified and described target consumer and competitors, as well as industry and/or product outlook. Two sources of primary research and one source (minimum) or more of secondary research (referenced) applied.

16 - 20 marks
2.1 Honours (60-69)

Analysis identified and described target consumer and competitors. Two sources of primary research and one source (minimum) of secondary research (referenced) applied.


11- 15 marks
2.2. Honours (50-59)

Analysis identified target consumer and competitors. Two sources of primary research and one source (minimum) of secondary research. Secondary research not referenced.


6 - 10 marks
Pass (40-49)

Analysis failed to provide at least one aspect of required information. Minimum requirements in primary research not met. Secondary research not referenced.


0 - 5 marks
Mark Awarded
Marketing and Sales Plan
18 pts

Marketing Strategy
Key product / service benefits
Sales Strategy and expectations
Distribution channels
Costings and Pricing strategy
Communications strategy
1.1 Honours 70 >

Desired company and/or product image was described and planned. Communication methods were described and appropriate for product.


14 - 18 marks
2.1 Honours (60-69)

Desired image was described and planned. Some communication methods were described and appropriate for product.


9 - 13 marks
2.2. Honours (50-59)

Some communication methods were described and appropriate for product. Desired image was not discussed and planned in sufficient detail

5 - 8 marks
Pass (40-49)

Communication methods provided weren’t described and/or were inappropriate for product. Image wasn’t discussed or planned.


0 - 4 marks
Mark Awarded
Product/Service Development Plan
4 pts

Current status
Action Plan for prototyping and testing
Tasks and timelines to completion
Intellectual property acquisition / patent rights (where applicable.)
1.1 Honours 70 >

Business plan outlined practical, yet ambitious, plans for development, growth and expansion. Detailed tasks and timelines

4 marks
2.1 Honours (60-69)

Business plan outlined practical plans for development, growth and expansion. Tasks and timelines outlined.

3 marks
2.2. Honours (50-59)

Development, growth and expansion plans were outlined, but not very practical or well thought out.Tasks and timelines basic.

2 marks
Pass (40-49)

Business plan didn’t adequately describe plans for development, growth and expansion. Tasks and/or timelines omitted.


1 mark
Mark Awarded
Staffing and Operations
4 pts

Organisational Structure
Staffing requirements for next 3 years
Physical requirements of the business
Production requirements
1.1 Honours 70 >

Section contained detailed information regarding all requested information.

4 marks
2.1 Honours (60-69)

Section contained information regarding at least three aspects of requested information, with some degree of detail.

3 marks
2.2. Honours (50-59)

Section contained information regarding at least two aspects of requested information, with some degree of detail.

2 marks
Pass (40-49)

Section contained information regarding less than two aspects of requested information, with little or no detail.

1 mark
Mark Awarded
Financial Projections
20 pts

Detailed Financial Projections:
-Sales Projections
-Cash Flow Forecast (3 Years)
- P&L Accounts and Balance Sheet (3 Years)
Financial highlights, risks and assumptions
1.1 Honours 70 >

Possible financing sources were identified and business financial outlook was presented in detail and analysed in-depth.

16 - 20 marks
2.1 Honours (60-69)

Possible financing sources were identified and business financial outlook was described fairly and analysed well

11 - 15 marks
2.2. Honours (50-59)

Possible financing sources were identified and business financial outlook was mentioned. No analysis.

6 - 10 marks
Pass (40-49)

Section failed to identify at least one aspect of required information.

1 - 5 marks
Mark Awarded
Layout and Presentation
2 pts

Font size 12
Times new Roman
Bibliography included
Referencing
Appendix
1.1 Honours 70 >

Meets and Exceeds Highest Expectations
Completed all content for this area.
Quality of answer is exceptional.

Plan was presented in paragraph format, with relevant headings, 2.1 spacing, British spellcheck and had no spelling or grammatical errors.

2 marks
2.1 Honours (60-69)

Plan was presented in paragraph format, with relevant headings, 2.1 spacing, British spellcheck and had few spelling or grammatical errors.

1.5 marks
2.2. Honours (50-59)

Plan was presented in essay format and had few spelling or grammatical errors and inconsistent font style.


1 mark
Pass (40-49)

Plan wasn’t presented in sentence format and/or had many spelling or grammatical errors and inconsistent font style and size.

0.5 marks
Mark Awarded
Total Marks
100 pts

Total Marks out of 100
1.1 Honours 70 >

Plan was highly effective in describing the business and its operations, as well as eliciting support.
2.1 Honours (60-69)

Plan was effective in describing the business and its operations, as well as garnering some support.
2.2. Honours (50-59)

Plan described the business and its operations, but didn’t garner much support.
Pass (40-49)

Plan lacked overall effectiveness, as it failed to describe business or garner support.
Mark Awarded



Keywords:
  • Massage Business Plan

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