Skip to main content
iRubric: Brand Project rubric

iRubric: Brand Project rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Brand Project 
Brand Project
Choose a person that requiring re-branding. List three reasons why the person needs to be re branded. You must provide at least 3 creative marketing solutions for the person you are re branding. Select strategies a publicist would utilize . You must create a slogan, theme song, and logo for your client, utilize transition slides, and music to enhance your presentation. Lastly remember to cite the sources you use. You can choose to create a PowerPoint or Prezi.
Rubric Code: JXAAC58
By tckldpink
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Advertising Project
  Did Not Meet

1 pts

Approaching

2 pts

Average

3 pts

Advanced

5 pts

Audience Persuasion
5 pts

Did you use effective convincing and persuasive language to get audience to like your client?
Did Not Meet

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your client's brand.
Approaching

-Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to make people like your client's new brand
Average

-Your advertisement connected with your intended audience. Your advertisement was persuasive enough for people to reestablish trust in your client.
Advanced

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should trust your client.
Slogan
5 pts

Did you create a speech, slogan, catch phrase, that was memorable, believable and effective in re-branding your client's image to the public and perspective endorsers
Did Not Meet

The slogan was not effective in describing and selling your client's brand
Approaching

The slogan was mildly effective in describing and selling your client's new brand
Average

The slogan was good, but could have been better.
Advanced

The slogan was very effective in describing and selling the your client as a new brand
Creativity
5 pts

Is there creativity involved in the creation of the your client's new brand & logo
Did Not Meet

There was little creativity in the production of your client's new brand/logo/slogan
Approaching

Creativity in brand/logo/slogan creation was minimal.
Average

Creativity was average, relating to your client's new brand & logo/slogan.
Advanced

There was above average creativity and thought put into re-branding your client.
Soft Skills
5 pts

Did the student utilize effective soft skills... voice tone, voice pitch, did the student know their content, was good eye contact used, the information was presented not read
Did Not Meet

There was little or no soft skills used during the presentation.
Approaching

There was a minimal amount of soft skills used during the presentation.
Average

There was an average amount of soft skills used during the presentation.
Advanced

The was an above average amount of soft skills used during the presentation.
Music
5 pts

Does the music coincide with the client's issue and re-branding? Is the music appropriate?
Did Not Meet

There were little or no music included in the presentation.
Approaching

The was a minimal amount of music used to enhance the presentation.
Average

There was an average amount of music used to enhance the presentation.
Advanced

There was an above average amount of music used to enhance the presentation.
Transition Slides
5 pts

Did the student use transition slides? Did the the slides positively impact the presentation
Did Not Meet

There was little or no transition slides used in the project.
Approaching

The was a minimal amount of transition slides used during the presentation.
Average

There was an average amount of transition slide used during the presentation.
Advanced

There was an above average amount of transition slides used during the presentation.
Citation
5 pts

Did the student include a citation page? Was the citation page in the correct format?
Did Not Meet

There was little or no use of citations in the project.
Approaching

The was minimal use of citations used in the presentation.
Average

There was an average amount of citations used for the project.
Advanced

There was an above average amount of citations used correctly for the project.
ELA
5 pts

Was the presentation grammatically correct? Punctuation, Word Choice, etc..
Did Not Meet

There was very little or no use of ELA skills used in the project.
Approaching

The were minimal use of ELA skills used during the presentation.
Average

There was an average amount of soft skills used during the presentation.
Advanced

There was an above average amount of ELA skills used during the presentation.



Keywords:
  • p



Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98