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iRubric: Design a Juice Box rubric

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Design a Juice Box Design a Juice Box Design a juice box, using appropriate advertising techniques. Rubric Code: JX9BB42 By chrisb82 Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: K-5

Media Literacy
	Level One (N/A)	Level Two (N/A)	Level Three (N/A)	Level Four (N/A)
Knowledge	Level One Demonstrates limited knowledge and understanding of an advertisement - product is not identified; ad elements are not visible.	Level Two Demonstrates some knowledge and understanding an advertisement - product is somewhat identified; many elements are missing.	Level Three Demonstrates considerable knowledge and understanding of an advertisement -product is clearly identified; some elements are missing.	Level Four Demonstrates thorough knowledge and understanding of an advertisement - product is clearly highly identified and illustrations, copy and logo are present.
Neatness	Level One Text is non-legible. Visible clutter in ad layout. Type errors are present.	Level Two Text is difficult to read and understand. Text is not very legible.	Level Three Text is neat and easy to read. Meets standards.	Level Four Text is neat and legible. Student has taken extra care in his/her composition. Very well designed.
Creativity	Level One Student has used no illustrations, trademark or trade character his/her advertisment to attract customers attention to the product.Lack of effective use of color and white space.	Level Two Student has used some color and illustrations in his/her advertisment to attract customers attention to the product.	Level Three Student has used many colors illustrations in his/her advertisment to attract customers attention to the product. Very effective use of white space.	Level Four Student has used several colors and images in his/her advertisment to attract customers' attention to the product. Extra attention to detail. Extra advertising techniques are used.