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iRubric: Television Commercial Project rubric

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ESL: Television Commercial Project
	Below Average 10 pts	Good 15 pts	Excellent 20 pts
Organization	Below Average Info was unorganized in the delivery of this presentaiton. The order was unclear and confusing.	Good Info was organized in the delivery of the presentation. The order was somewhat clear. For the most part it was not confusing to follow.	Excellent Info was extremely organized in the delivery of this presentation. The order of the presentation was clear and easy to follow.
Creativity	Below Average There is little evidence of creativity in the project. The students do not seem to have used much imagination.	Good The ad contains a few creative details. The students have tried to use their imagination.	Excellent The ad contains many creative details that contribute to the viewer's enjoyment. The students have really used their imagination.
Language & Delivery	Below Average Actors used pronunciation and/or body language that detracted from the presentation and did not support the topic... Actors did not make appropriate use of intonation/body langauge; audience's attention showed disinterest	Good Actors used sentence pronunciation and/or body language that was mostly appropriate in supporting the topic... Actors made somewhat correct use of intonation/body langauge; and, kept the audience's attention for the most part.	Excellent Actors used sentence pronunciation and/or body language that was appropriate in supporting the topic... Actors made excellent use of intonation/body langauge; and, kept the attention of the audience the whole time.
Target Audience	Below Average No specific audience addressed.	Good Obvious audience targeted for commercial.	Excellent Audience is obvious and approach exceeds expectations.
Overall effectiveness	Below Average Ad was ineffective/not persuasive and actors/audience were unenthusiastic; the purpose for the commercial was not achieved.	Good Ad was somewhat effective/persuasive and actors/audience were enthusiastic. The purpose of the commercial was mainly achieved.	Excellent Ad was very effective/persuasive and actors/audience were especially enthusiastic; and, the purpose of the presentation was achieved.