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iRubric: Personal Branding Assignment - Career Guidance rubric
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Personal Branding Assignment - Career Guidance
Personal Branding Assignment - Career Guidance
In today’s competitive workforce, it is essential that you STAND OUT when compared with other applicants. Personal branding is a key component to advertising your assets to potential employers. In order to build your brand, you must first examine what makes YOU unique! This project requires you to compose a personal branding advertisement that highlights your skills, interests, past accomplishments, core values, and a mission statement.
Rubric Code:
J239A2W
By
jenramos98
Ready to use
Public Rubric
Subject:
Vocational
Type:
Presentation
Grade Levels:
Undergraduate
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Personal Branding Advertisement
Excellent
50 pts
Good
40 pts
Fair
30 pts
Below Expectations
20 pts
Content
50 pts
Excellent
Specifically identifies 5 or more positive qualities/strengths that are linked to students skills, interests, past accomplishments, and core values.
Clear and thoughtful mission statement.
Content is very easy to understand.
Good
Specifically identifies 4 positive qualities/strengths that are linked to students skills, interests, past accomplishments, and core values.
Clear and moderately developed mission statement.
Content is easy to understand though there are a few ideas or sentences that are unclear or are wordy.
Fair
Specifically identifies 3 positive qualities/strengths that are linked to students skills, interests, past accomplishments, and core values.
Mission statement is present although very basic, lacking development.
Content can generally be understood but ideas are not specific and can be difficult to interpret.
Below Expectations
Specifically identifies 2 positive qualities/strengths that are linked to students skills, interests, past accomplishments, and core values.
Mission statement is absent.
Content can be understood but ideas are basic, brief, and choppy.
Details/Support
50 pts
Excellent
Uses specific examples from class or from personal experiences to highlight qualities/strengths.
Uses interesting, varied and ample detail, which engages the audience/reader.
Good
Uses specific examples from class or from personal experiences to highlight qualities/strengths.
Uses a great deal of interesting, varied and ample detail, but does not paint a full picture
Fair
Uses general examples from class or from personal experiences to highlight qualities/strengths.
Uses a moderate amount of detail, but still leaves audience/reader with a cloudy image and more questions
Below Expectations
Uses general examples from class or from personal experiences to highlight qualities.
Uses general examples to convey experience or personal assessment but not specific enough.
Organization
50 pts
Excellent
All elements listed are done in an exceptional manner, Advertisement is unique, colorful and
presentation of information is logical, interesting and entertaining. and done extremely well.
Good
All elements listed are done in a good manner, Advertisement is unique, mostly colorful and presentation of information is logical, interesting and somewhat entertaining and done according to the parameters of this assignment.
Fair
Some of the elements listed in the assignment are missing, Advertisement is not very unique and is not very colorful. Presentation of information is logical, some what interesting and somewhat entertaining, and may not be done in accordance with the parameters of this assignment.
Below Expectations
Many of the elements for the assignment are missing, Advertisement is not unique at all and not colorful. Presentation of information is somewhat logical, is not interesting and is not entertaining, and is not done in accordance with the parameters of this assignment.
Subjects:
English
History
Vocational
Types:
Presentation
Writing
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