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iRubric: Marketing Research rubric

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Marketing Research Marketing Research Project Students will be divided into groups. Each group will conduct an analysis of their proposed business enterprise. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Immersion Students will submit the soft copy to the link provided Rubric Code: J22797B By jeansabado24 Ready to use Public Rubric Subject: Business Type: Survey Grade Levels: 9-12, Undergraduate

Criterion
	Excellent 20 pts	Good 15 pts	Fair 10 pts
Content & Development 100 pts	Excellent - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the writing are clear.	Good - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Fair - Content is incomplete. - Major points are not clear and /or persuasive.
Format and Presentation 20 pts	Excellent - Paper follows designated guidelines. - Paper is the appropriate length as described for the assignment.	Good - Paper follows most guidelines. - Paper is over/ under word length.	Fair - Paper lacks many elements of correct formattting. - Paper is inadequate/excessive in length.
Grammar, Punctuation & Spelling 20 pts	Excellent - Rules of grammar, usage, and punctuation are followed; spelling is correct. - Language is clear and precise; sentences display consistently strong, varied structure.	Good - Paper contains few grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Fair - Paper contains numerous grammatical, punctuation, and spelling errors. - Language uses jargon or conversational tone.
Works Cited Page 10 pts	Excellent Paper follows proper formatting for works cited page. All cites are correct	Good Works Cited page contains few error	Fair Works cited page omitted or completely improper