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iRubric: Market Analysis rubric

iRubric: Market Analysis rubric

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Market Analysis 
Market Analysis
This rubric is for G11 students completing a research project paper in an entrepreneurship class.
Rubric Code: J2267XW
By jgabalan
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Criterion
100 %
  Exceptional

30 pts

Good

24 pts

Average

15 pts

Substandard

12 pts

Poor

6 pts

Content

Exceptional

The paper shows a clear understanding of the parts of a target market analysis.
Your boss would find this report useful and to the point.
Good

The paper shows a clear understanding of the parts of a target market analysis.
Your boss would find this report useful as is, but ask you to clarify 1 point.
Average

The paper shows understanding of the parts of a target market analysis.
Your boss would find this report useful, but ask you to go back and rewrite 1 point.
Substandard

The paper shows a some understanding of the parts of a target market analysis.
Your boss would not find this report useful, and ask you to rewrite 2 points.
Poor

The paper shows a lack of understanding of the parts of a target market analysis.
Your boss would be insulted and send you back to the drawing board.
Organization & Structure

Exceptional

The three main parts of the report - product lineup, market segmentation, opportunities - show thorough research and analytic skills. Your boss can see how the three main parts inform each other.
Good

The three main parts of the report - product lineup, market segmentation, opportunities - show thorough research and analytic skills. Your boss has to ask how the three main parts inform each other.
Average

The three main parts of the report - product lineup, market segmentation, opportunities - show research and some analytic skills. Your boss has to ask how the three main parts inform each other.
Substandard

The three main parts of the report - product lineup, market segmentation, opportunities - show some research and an attempt at analytic skills. Your boss has to ask for clarifications on one part.
Poor

The three main parts of the report - product lineup, market segmentation, opportunities - show little research and an no significant attempt at analytic skills.
Your boss is sending you back to the drawing board.
Business Vocabulary

Exceptional

Appropriate business terms are used throughout.
Paper shows excellent understanding of all used business terms.
Your boss can use this paper to have a business conversation with the CEO.
Good

Appropriate business terms are used throughout.
Paper shows understanding of all used business terms.
Your boss can use this paper to have a business conversation with the CEO.
Average

Business terms are used and most uses are appropriate.
Paper shows some understanding of all used business terms.
Your boss will make several notes in the margin before a business conversation with the CEO.
Substandard

Some appropriate business terms are used.
Paper shows some understanding of business terms.
Your boss cannot use this paper to have a business conversation with the CEO, but it's a start.
Poor

Few business terms are used throughout.
Paper shows a lack of understanding because of missing business terms.
Your boss would be embarrassed to let the CEO see this report.
Grammar, Punctuation & Spelling

Exceptional

Paper contains 2 or fewer errors in grammar, punctuation or spelling.
Good

Paper contains 3 or fewer errors in grammar, punctuation or spelling.
Average

Paper contains 5 or fewer errors in grammar, punctuation, or spelling.
Substandard

Paper contains more than 5 but less than 10 grammatical, punctuation, and spelling errors.
Poor

Paper contains more than 10 grammatical, punctuation, and spelling errors.
Resources Cited

Footnotes
Exceptional

All resources cited were up-to-date and relevant
All web links are active hyperlinks.
Good

All resources cited were up-to-date and mostly relevant
All web links are active hyperlinks.
Average

Most sources cited were up-to-date and relevant.
Some web links are inactive
Substandard

No resources were cited.
Poor

No sources attempted.
Professional presentation

Exceptional

The entire document is professional looking and easy to read. Your boss can read it quickly and will find the most important points easily.
Good

The entire document is professional looking and easy to read. Your boss can read it quickly and will find the most important points.
Average

The document is mostly professional looking and easy to read. Your boss can read it quickly and will find the most important points.
Substandard

Some parts of the document are professional looking and easy to read. Your boss has to spend time to find the most important points.
Poor

Unprofessional presentation and your boss has a hard time finding the important information.






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