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iRubric: Marketing Plan Rubric

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Marketing Plan Rubric Marketing Plan Rubric Students develop a creative marketing plan for a target customer that is focused on satisfying an existing need with an innovative product idea. Each team of student will be responsible for a complete marketing plan and presentation of materials. Each student on each team will have a lead position for a segment of the marketing plan. Rubric Code: HX99922 By ladyshawn777 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Business Plan Project 100 %
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Title Page and Table of Contents 10 pts Cover Sheet Company name, logo, Mission Statement	Excellent Meets or Exceeds Highest Expectations.<BR> Completed all content for this area.	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content.	Poor Does not meed expectations<BR> Missed Title Page or Table of Contents.
Executive Summary 10 pts Convinces reader that business has opportunity for success Table of Contents	Excellent Meets or Exceeds Highest Expectations<BR> Completed all content for this area.	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meed expectations<BR> Missed entire page.
Segment Analysis 20 pts Identify target Market and un-met need	Excellent Meets or Exceeds Highest Expectations<BR> Completed all content for this area.	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meed expectations<BR> Missed entire page.
Marketing Mix 50 pts Product, Price, Place, Promotion	Excellent Meets or Exceeds Highest Expectations<BR> Completed all content for this area.	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meed expectations<BR> Missed entire page.
Presentation 10 pts Keeps the reader's attention, power point slides are clear and creative	Excellent Meets or Exceeds Highest Expectations<BR> Completed an advertisement or business card for business.	Good Above Expectations<BR> Completed business plan but didn't add any advertisement.	Fair Meets Expectations<BR> met most requirements of business plan without advertisement.	Poor Does not meed expectations<BR> Didn't complete business plan or advertisement.