iRubric: Commercial-Super Bowl rubric

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Commercial-Super Bowl

Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Professionalism - commercial gets the message across in professionally, Knowledge - informative production, Interest and Purpose - the commercial is interesting and allows the audience to see the purpose of it

Rubric Code: HC44WC

By Neill14

Ready to use

Public Rubric

Subject: Business

Type: Project

Grade Levels: 9-12

Presentation Rubric
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Organization	Excellent Student presents information in logical, interesting sequence which audience can follow.	Good Student presents information in logical sequence which audience can follow.	Fair Audience has difficulty following presentation because student jumps around.	Poor Audience cannot understand presentation because there is no sequence of information.
Content	Excellent Student demonstrates full knowledge (more than required) of the product.	Good Student is at ease with his content and has an easy flow within the message.	Fair Student is uncomfortable with information.	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.
Ad Goals written	Excellent Goals were well-thought out and explained.	Good Goals were listed but poorly explained	Fair Some goals were listed	Poor Goals not listed
How to measure effectiveness	Excellent Excellent job of how effectiveness will be measured. Showed more than one way on how this will be accomplished.	Good Basic job of how effectiveness will be measured, had at least one way of how this will be accomplished.	Fair Poor knowledge of how effectiveness will be measured.	Poor No attempt
Advertising message	Excellent Commercial has a clear and interesting purpose. Engaging for target audience.	Good Commercial is interesting but purpose is somewhat unclear. Somewhat engaging for target audience.	Fair Commeurcial is not very interesting and purpose is somewhat unclear. Somewhat engaging but for the wrong target audience.	Poor Commercial is not interesting and has no discernible purpose. Not engaging for target audience.