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iRubric: MONROES MOTIVATED SEQUENCE rubric

iRubric: MONROES MOTIVATED SEQUENCE rubric

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MONROES MOTIVATED SEQUENCE 
MONROES MOTIVATED SEQUENCE
This is a grading rubric for a commercial (persuasive speech) based on Monroe's Motivated Sequence.
Rubric Code: H2347X3
By katearchard
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Speaking
  Needs Improvement

0 pts

Satisfactory

1 pts

Excellent

2 pts

Gain Attention

Needs Improvement

The speaker has no attention catching device, it is not clear to the audience what problem is being presented by the attention getter.
Satisfactory

Speaker only slightly catches the audience's attention Or the attention getter doesn't really relate to the problem or product.
Excellent

Speaker catches the attention of the audience but the gain attention step is not long enough or does not relate to the problem or product.
Need

Needs Improvement

Speaker does not establish that this is a legitimate real problem using supporting materials (facts, statistics, quotations, etc) Speaker does not cite sources.
Satisfactory

Speaker does not establish that this is a legitimate real problem
Excellent

Speaker clearly establishes that the problem is legitimate by giving clear examples.
Satisfaction

Needs Improvement

Parts of product are not well described. Its function is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion
Satisfactory

Parts or all of product are not well described. Its function is not clear. How it solves the problem is not clear. How it works - not clear. Ambiguous description - audience left with questions and confusion
Excellent

Product description is very clear. All parts described. How it works is very clear. How it solves the problem is clear.
Visualization

Needs Improvement

The language used does not create a picture of how great this product is.
Satisfactory

The speaker uses some language that creates a picture in the mind of the audience but it's not forceful or enthusiastic enough
Excellent

The speaker is able to create a picture of how wonderful life will be by using this product or how terrible life will be without it. Speaker uses creative language that helps target audience picture themselves using product.
Call to Action

Needs Improvement

The speech has no discernible organization.
Satisfactory

Speech has a logical order, but does not include all the steps of Monroe's Motivated Sequence.
Excellent

The speech clearly follows all the steps of Monroe's Motivated Sequence (Attention; Problem/Need; Satisfaction; Visualization; Call to Action).
Vocal Delivery

Needs Improvement

Speaker uses no vocal variety; speaks in a monotone. Lack of enunciation. Mispronunciations.
Satisfactory

Speech is understandable, but speaker uses too many vocal pauses (uhs or ums); words are used repeatedly (like, you know) words are mispronounced; Lack of enunciation
Excellent

Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Only isolated examples of vocal pauses or mispronunciations.
Eye Contact

Needs Improvement

The speaker lacks eye contact and reads speech directly from notes.
Satisfactory

Speaker maintains some eye contact throughout speech, but frequently reads from notes.
Excellent

Speaker maintains consistent eye contact throughout speech, only occasionally glancing at notes.
Physical Delivery

Needs Improvement

The speaker uses gestures and movement that distract from the speech. For example: leans on a podium, chews gum, paces throughout the speech, plays with hair or jewelry.
Satisfactory

Gestures and/or movements distract from speech, but there are moments of distraction-free delivery.
Excellent

Gestures and movements add to the delivery of the speech. Arm or hand movements are used deliberately to emphasize points. Nervous mannerisms are avoided.
PowerPoint

Needs Improvement
Satisfactory
Excellent




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