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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

 
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Entrepreneurship Business Plan - Final Project Rubric 
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. Students will also be responsible for making Business Cards.
Rubric Code: GXA7A36
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12


Powered by iRubric Business Plan Capstone Project
  Excellent

10 pts

Good

9 pts

Fair

8 pts

Poor

7 pts

Title Page and Table of Contents
5 pts

Complete with Logo and business address, phone, fax, email and web adress. A Table of Contents should be included with all categories and page numbers.

Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Cover Letter
5 pts

Introduction Letter to Dr. Bido, your potential investor.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content areas such as owner names, business name,location, and investment needed
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page
Executive Summary
5 pts

You must convince the reader that your business is sound and has opportunity for success.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 pts

Basic Description of Business Product or Service, the Legal structure, Location and Facilities. Your Financial Information will go in this section. Follow the hand-out for exact forms to submit.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments, Customer and Competitor Analysis.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing and Sales Plan
10 pts

The 4Ps- Product, Price, Place, Promotion.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Organization and Managemen
20 pts

Organizational Structure (Organization chart), staffing, and brief job descriptions.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Bibliography
5 pts

You must cite your sources in APA style. Should have at least Five or Six minimum.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area<BR>
<BR>
At least 4-5 elements
Good

Above Expectations<BR>
Completed most content.<BR>
<BR>
<BR>
At least 3 elements
Fair

Meets Expectations<BR>
Missing most content<BR>
<BR>
<BR>
<BR>
At least 2 elements
Poor

Does not meed expectations<BR>
Missed entire page.<BR>
<BR>
<BR>
Less than 2 elements
Creativity
10 pts

Keeps the reader's attention, helps make plan visual, you must have a business card, an advertisement is optional.

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Presentation
20 pts

Oral Presentation must be in the form of a Prezi or PowerPoint, with logo clearly identified. Slides should be a brief snapshot of your Business Plan.

Excellent

Demonstrates full knowledge by answering all class questions with explanations and elaboration
Good

Is at ease with expected answers to all questions, without elaboration<BR>
• Has somewhat clear purpose and subject; some examples, facts, and/or statistics that support the subject; includes some data or evidence that supports
Fair

• Is uncomfortable with information and is able to answer only rudimentary questions<BR>
<BR>
Shows little or mixed feelings about the topic being presented
Poor

• Does not have grasp of information and cannot answer questions about subject<BR>
• Fails to increase audience understanding of knowledge of topic<BR>
• Shows no interest in topic presented



Keywords:
  • Entrepreneurial Business Plan

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