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iRubric: Business Plan - Retail Marketing Final Project Rubric

iRubric: Business Plan - Retail Marketing Final Project Rubric

 
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Business Plan - Retail Marketing Final Project Rubric 
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Title and Table of Contents, Business Description, Writing a Mission Statement, Developing the Marketing Plan, etc.
Rubric Code: FXA7A37
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12


Powered by iRubric Business Plan Final Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.

Excellent

Meets or Exceeds Highest Expectations.
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content.
Poor

Does not meet expectations
Missed Title Page or Table of Contents.
Company Description
10 pts

Basic Description
Business Product or Service
Legal structure
Location & Facilities

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Marketing Plan
15 pts

Product, Price, Place, Promotion

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Marketing Analysis
15 pts

Target market,
Customer Analysis, Competition

Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meet expectations
Missed entire page.
Report Mechanics
20 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Minimum 5 pages typed, 12 point font, Times New Roman, 1 " margins, Bold and Underline Titles.

Excellent

Meets or Exceeds Highest Expectations
Met all requirements
of report mechanics.
Good

Above Expectations
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations
Did not meet most of requirements of report mechanics.
Poor

Does not meet expectations
Did not meet any requirements of report mechanics.
Creativity
20 pts

Keeps the reader's attention
Helps make plan visually attractive to reader Created advertisement and business card.

Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement and business card for business.
Good

Above Expectations
Completed business plan but added one advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meet expectations
Didn't complete business plan or advertisement.
Bibliography
10 pts

Cited sources of information. MLA Style on seperate page

Excellent

Meets or Exceeds Highest Expectations
Completed all cited sources on seperate page.
Good

Above Expectations
Completed a cited source page with few errors.
Fair

Meets Expectations
Completed Cited Sources but not on seperate page.
Poor

Does not meet expectations
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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