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Ad to Kids
BUSN 255 Marketing Analysis Project
Rubric Code:
FX8C4A3
By
krmcnish
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12, Undergraduate
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Criterion
Distinguished
25 pts
Proficient
17 pts
Basic
10 pts
Content & Development
25 pts
Distinguished
- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the presentation are clear.
Proficient
- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Basic
- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Flow
25 pts
Distinguished
- Paper follows designated guidelines.
- Paper is the appropriate length as described for the assignment.
Proficient
- Paper follows most guidelines.
- Paper is over/ under time length.
Basic
- Paper lacks many elements of correct format.
- Paper is inadequate/excessive in length.
Terminology
25 pts
Distinguished
- Rules of grammar and usage.
- Marketing terminology is used with language that is clear and precise.
Proficient
- Paper contains few grammatical errors.
- Language lacks clarity or includes minimal marketing terminology.
Basic
- Paper contains numerous grammatical errors.
- No use of marketing terminology.
Advertising
25 pts
Distinguished
- Picks a side, develops thesis a competent based on side chosen, backs up thesis with data and information including analysis of market research and current advertising efforts aimed at kids.
Proficient
- Picks a side, develops thesis a somewhat competent based on side chosen, backs up thesis somewhat with some data and information including some analysis of market research and some current advertising efforts aimed at kids.
Basic
- Does not pick a side or develops a thesis, no analysis of market research is done, no data is given and no current advertising efforts are listed.
Subjects:
Accounting
Arts and Design
Biology
Business
Chemistry
Communication
Computers
Dance
Engineering
English
Finance
Foreign Languages
Geography
Geology
Health
History
Humanities
Journalism
Law
Math
Medical
Music
Philosophy
Physical Ed., Fitness
Physics
Political Science
Psychology
Science
Social Sciences
(General)
Types:
Exam
Homework
Project
Presentation
Assignment
Writing
(Other)
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