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iRubric: 30 Second Commercial rubric

iRubric: 30 Second Commercial rubric

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30 Second Commercial 
30 Second Commercial
Create a 30 second commercial based on a real product. Using the brands advertising style you will produce an original commercial.
Rubric Code: F234A3W
By m_marchant
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric 30 Second Commercial
  Poor

5 pts

Fair

7 pts

Good

9 pts

Exemplary

10 pts

Cinematography

Poor

Shots out of focus
Poorly framed composition.
Shaky camera takes away from project's effectiveness.
Scene(s) are not effectively covered.
Fair

Uses a variety of shots
Shots in focus most if not all of the time.
Most shots framed properly.
Scene(s) are only somewhat covered.
Good

Uses a variety of shots that advance the story.
All shots in focus and properly(creatively) composed.
Scene(s) are covered well.
Exemplary

Broadcast ready.
Audio/Music

Poor

Dialogue(if used) is muddy and difficult to understand.
Music used is a distraction from the video content
Overall Audio Sounds Unmixed.
Fair

Dialogue(if used) is mostly clear and clean with some issues present.
Music used does not add or take away from video content.
Overall Mix is better but still needs tweaked.
Good

Dialogue(if used) is clear and clean throughout.
Music used adds to the story being told.
All Levels mix well together and help advance the story
Exemplary

Broadcast ready.
Editing

Poor

Poor timing and edit points demonstrated throughout.
No titles or effects used.
Fair

Some trouble with timing and/or edit points.
Some titles and effects used but do not effectively add to story.
Good

Strong editing skills demonstrated, including proper timing, edit points, etc.
Titles used and appropriate.
Effects used and appropriate.
Exemplary

Broadcast ready.
Script/Storyboard

Poor

Story is lacking a creative purpose.
Story has no opening or conclusion.
Dialogue is not written and/or is not effective in advancing story.
Script is not submitted.
Storyboard is not submitted.
Fair

Story has creative moments but lacks definite opening and/or a strong conclusion.
Dialogue is written but only somewhat advances story.
Script is submitted and somewhat reflects the scenes filmed. Storyboard does not accurately reflect what was filmed.
Good

Story is told creatively and has a definite opening and strong conclusion.
Dialogue is written and effective in advancing story.
Script is submitted and mirrors what is filmed.
Storyboard is submitted and accurately reflects what was shot.
Exemplary

Broadcast ready.
Effectiveness

Poor

This commercial was not effective at all.
They didn't sell the product well.
The commercial missed the mark.
Fair

The commercial is a little effective.
We understood the product they were trying to sell.
Good

Commercial was effective and sold the product well.
Exemplary

Broadcast ready.
Effort

Poor

It appears the group did not put a lot of work into this project.
Fair

It appears the group used class time wisely to work on this project.
Good

It appears the group put a lot of time, effort and consideration into the project.
Exemplary

This group should be hired to create the next commercial for their product.
Time

Poor

Commercial did not meet the 30 second time limit
Fair
Good
Exemplary

The commercial met the time limit of 30 seconds.



Keywords:
  • Video



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