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iRubric: Business Firm Analysis rubric

iRubric: Business Firm Analysis rubric

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Business Firm Analysis 
SWOT Analysis
Rubric Code: EXCAB4X
By nbveraflor
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric SWOT Analysis Rubric
100 %
  Excellent

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Not Acceptable

(N/A)

Grade point weight

(N/A)

Business Profile
15 %

Excellent

The profile on the company business is presented in a complete, clear and concise manner. The profiling provides insight into the
Good

An introduction to the business is presented in a somewhat clear and concise manner.
Needs Improvement

There is a limited information about the business company. The information are not well organized and presented.
Not Acceptable

There is a very limited information about the business company. The information are poorly organized.
Grade point weight
Microenvironment Analysis
20 %

Excellent

Clear, concise presentation of each factor and emphasized how each element affects the current business.
Good

Clear OR concise presentation; did not emphasize how each element affects the current business.
Needs Improvement

Identified the elements but did poorly explained the factors.
Not Acceptable

There are missing elements and did not explain the factors at all.
Grade point weight
SWOT Analysis
25 %

Excellent

SWOT Analysis contains more than 5 points for each quadrant. A paragraph is provided for each point explaining their inclusion.
Good

SWOT Analysis contains 4 points for each quadrant. Several sentences are provided for each point explaining their inclusion.
Needs Improvement

SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion.
Not Acceptable

SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion.
Grade point weight
Recommendations, opport, threats
15 %

Excellent

There are three recommendations included in the conclusion The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good

There are three recommendations included in the conclusion. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable

There are no recommendations.
Grade point weight
Mechanics
15 %

Excellent

The output is free of grammatical, punctuation, and spelling errors. The design and layout is visually clean and appealing.
Good

The output contains a few grammatical, punctuation, and spelling errors but still design and layout is visually clean and appealing.
Needs Improvement

The output contains many grammatical, punctuation, and spelling errors and the presentation is poorly designed.
Not Acceptable

The output contains many grammatical, punctuation, and spelling errors. Printouts are hard to read or overly designed.
Grade point weight
Documentation
10 %

Excellent

Information were based from reliable sources. At least 10 references were used and properly cited.
Good

Information were based from reliable sources. At least 7 references were used and properly cited.
Needs Improvement

Some information were based from unreliable sources. Only 5 references were used but properly cited
Not Acceptable

Most information were based from unreliable sources. Only one reference was used and not properly cited.
Grade point weight






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