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iRubric: Designing a social media playbook rubric

iRubric: Designing a social media playbook rubric

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Designing a social media playbook 
Designing a social media initiative with prototype
Rubric for JMC3433. Assignment asks students to strategically plan, design and produce a social media playbook for an organization.
Rubric Code: EXBB79W
By rspritchard
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Social Media Design Initiative
  Professional

(N/A)

Developing

(N/A)

Beginning

(N/A)

Segment Audience
10 pts

Professional

Students carefully considered and described target groups for the social media playbook and developed personas for the organization's primary and one secondary audiences.
Developing

Students adequately identified target audience
Beginning

Students failed to identify target group(s)
SWOT analysis
10 pts

Professional

Students thoughtfully assessed the organization's strengths, weaknesses, opportunities and threats.
Developing

Students adequately assessed their abilities, time and skills
Beginning

Students failed to assess their abilities, time and skills
Mission & Vision
10 pts

Professional

Students identified institutional mission and vision and thoughtfully aligned their proposed playbook.
Developing

Students identified institutional mission and vision and adequately aligned their proposed initiative.
Beginning

Students failed to identify institutional mission and vision. Students failed to align their proposed initiative.
Abbreviated Strategic Plan
10 pts

Professional

Students thoughtfully identified selected goal, initiative(s), action items, measures.
Developing

Students adequately identified selected goal, initiative(s), action items, measures.
Beginning

Students failed to identify any of the following: selected goal, initiative(s), action items, measures.
Plan Implementation
10 pts

Professional

Students thoughfully described plan for marketing, communication, responsibilities, expectations
Developing

Students adequately described plan for marketing, communication, responsibilities, expectations
Beginning

Students failed to describe plan for marketing, communication, responsibilities, expectations
Prototype/Social Media Playbook
20 pts

Professional

Student(s) thoughtfully and creatively selected and developed social media platform(s) based on the action steps for one or more of the social media initiatives. Final product reflects peer feedback.
Developing

Student(s) adequately selected and developed social media platform(s) based on the action steps for one or more of the social media initiatives. Final product reflects peer feedback.
Beginning

Student(s) did not select and develop social media platform(s) based on the action steps for one or more of the social media initiatives. Final product does not reflect peer feedback.
Mechanics
20 pts

Professional
Developing
Beginning



Keywords:
  • Social Media, sociall media playbook


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