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iRubric: Marketing Project rubric
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Marketing Project
Marketing Project
Team development of a Marketing Plan
Rubric Code:
EX92W2X
By
JMimeault
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
Undergraduate
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Marketing Category
Poor
1 pts
Fair
5 pts
Good
10 pts
Excellent
15 pts
Marketing Research
Poor
Defines the problem.
Fair
Defines the problem; Analyes the situation. Collects data.
Good
Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent
Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission/Vision Statement
Poor
Mission/Vision Statement is mentioned but not created.
Fair
Created Mission/Vision Statement but lacks purpose and focus.
Good
Created a long, (more than two sentences) Mission/Vision Statement with purpose and focus.
Excellent
Created a short, (one or two sentences) Mission/Vision Statement with purpose and focus.
Target Market
Poor
Determined the target market.
Fair
Determined the target market, used market segmentation.
Good
Determined the target market, used market segmentation, and identified distribution channels.
Excellent
Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Competitors
Poor
Identified competitors.
Fair
Identified competitors and their location.
Good
Identified competitors and their location and their target markets.
Excellent
Identified competitors and their location, target market, usp, strengths and weaknesses.
SWOT(Competitive Advantage)
Poor
Identified the business's strengths & weakness.
Fair
Identifies the business's strength, weakness, opportunity and threat.
Good
Somewhat clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Excellent
Clearly identified the business's strengths, weakness, opportunities, threats external to the business.
USP and Elevator Pitch
Poor
Created a USP.
Fair
Created USP and Elevator Pitch.
Good
Created a well-explained USP and an unforgettable Elevator Pitch.
Excellent
Created a "only statement" USP and a 60 second unforgettable Elevator Pitch.
Digital Advertising Campaign
Poor
Chose platforms.
Fair
Chose platforms based on target market. Created ad/s, no logo, no identity.
Good
Created ad/s for platforms. Produced logo, promotion of identity.
Excellent
Created ad/s for platforms. Produced logo, promotion of identity, contests and determined the administrator.
Monitoring and Measuring Results
Poor
No tracking or monitoring of activities.
Fair
Tracking and monitoring effectiveness of activities.
Good
Some measure of effectiveness through reports.
Excellent
Reports on the impact of specific tactics and campaigns,
Keywords:
Marketing Plan
Subjects:
Business
Types:
Exam
Project
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