iRubric: Commercials rubric

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Commercials Commercials Students create a commercial for a new product Rubric Code: E2269X3 By helencoffee Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 6-8

Commercial
	Poor 15 pts	Fair 20 pts	Good 25 pts
Script	Poor Script does not identify a need, effective show bvenefits of product purchase, fails to ask for sale	Fair Script follows most of the proper steps in writing, but falls short of promoting value in the product or does not ask for the sale.	Good Script effectively follows all steps in persuasive writing; effectively shows features and benefits; effectively ask for the sale by showing viewer how to purchase.
Video	Poor Video is uninspiring and uninteresting; use only one or two camera angles; is unfocused or poorly exposed	Fair Video is mostly effective, but misses opportunities for close ups that would help sell the product	Good Video is focused, properly exposed; utilizes a variety of angles that effectively show and sell the product; is stable
Audio	Poor Audio is low, garbled, or overmodulated; improperly mic'd; not present.	Fair Audio is clear, but quality would be better with different microphone selection.	Good Audio is clear, properly mic'd; levels are properly set
overall development of product	Poor Very little product details, jingle and slogan missing	Fair Some product details. Only has the jingle or only has the slogan included	Good All aspects of product are properly created, placed, and used to full effect to sell the product.