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iRubric: BAJC1013: TV Commercial on Ad Appeal (CO3) rubric

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BAJC1013: TV Commercial on Ad Appeal (CO3) Aristotilian rhetorical appeal commercial Students are asked to create a 30 to 60 second TV commercial. The purpose of this project is to advertise your teams mock product. Brainstorm an idea, create a script or storyboard, execute the filming, and edit a 30 to 60 sec commercial. Your commercial must be entertaining and get people interested in your product and must be accompanied by an explanation of how you incorporated one particular category of appeal which I taught in the class. Good Luck! Rubric Code: E225X36 By Suru24 Ready to use Public Rubric Subject: Journalism Type: Assessment Grade Levels: Graduate

Project Components for CO3
	Developing 1.5 pts	Competent 2.5 pts	Exemplary 5 pts
Project Criteria/ Plan	Developing Under developed plan with little detail. Little or no information was included in the project criteria. Little or no research was performed.	Competent Some planning was used. Project criteria was complete. Some research performed.	Exemplary Project Criteria included a very detailed plan. Extensive research was performed.
Script/ Story Boards	Developing Script/ story boards were incomplete or not complete.	Competent Script/ story boards were complete and showed some planning.	Exemplary Script/ story boards were used to effectively make a detailed plan. Students planned more than the required shots.
Appeals	Developing Advertisement failed to adequately incorporate any of the appeals.	Competent Advertisement incorporates the basic appeals, however the overall effect was not persuasive.	Exemplary Advertisement adequately incorporates all of the appeals and effectively persuades with an obvious awareness of the audience and the advertising goal.
Advertisement	Developing Students did not effectively advertise to the selected target market. Idea was not clear or off track.	Competent Students created a well done advertisement that communicates the product in a clear and effective way.	Exemplary Students created an excellent commercial that advertises the product clearly. The commercial stands out as memorable and entertaining.
Demonstration	Developing Demonstrated limited awareness or acknowledgment of the audience.	Competent Use some aspects of body language (eye contact, posture, gestures) appropriately and effectively.	Exemplary Demonstrates a consistent awareness of the audience for the oral presentation. By actively promoting the concept advertisement and seeking to convince the audience.