4 pts
3 pts
2 pts
1 pts
Description of plan
Basic Description Business Product or Service Legal structure<BR> Location & Facilities
Identify Market Segments
Suggested Trends to marketable
Description of Selling Positions
Description of Potential Reach
Describe growth potential
Describe earning potential
Start-up Costs Estimated Sales & Profits
Clear, concise with logical sequence of information. (articulate, knowledgeable)
Neatness, Grammar, Written Expressions, Title Page, Table of Content, Sub headings